#731318#731318

#731318 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 24.3°. Best body text is #FFFFFF at 11.44:1 contrast (WCAG AA passes).

Color values

HEX	#731318
RGB	rgb(115, 19, 24)
HSL	hsl(357, 72%, 26%)
HSV	hsv(357, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 79.1%, 54.9%)
CIE-LAB	lab(24.25, 40.67, 23.96)
CIE-LCH	lch(24.25, 47.20, 30.50°)
OKLab	oklab(36.28% 0.118 0.0534)
OKLCH	oklch(36.28% 0.129 24.3)
XYZ	xyz(7.4689, 4.1777, 1.2771)
Luminance	0.0418 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731318 #13736E

analogous

#731348 #731318 #733E13

triadic

#731318 #187313 #131873

tetradic

#731318 #487313 #13736E #3E1373

square

#731318 #487313 #13736E #3E1373

split-complementary

#731318 #13733E #134873

monochromatic

#1A0405 #3E0A0D #731318 #A81C23 #DB252F

Accessibility & contrast

On white

11.44

#731318 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731318 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731318

11.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731318	#FFFFFF	#000000	##FFFFFF
##731318	1.00	11.44	1.84	11.44
#FFFFFF	11.44	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312C17

Deuteranopia (green-blind)

#494114

Tritanopia (blue-blind)

#7F0016

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731318;
/* rgb */ color: rgb(115, 19, 24);
/* oklch */ color: oklch(36.3% 0.129 24.3);

Tailwind

colors: {
  custom: {
    50: '#a35b55',
    500: '#731318',
    950: '#000000',
  },
}

SCSS

$custom: #731318;
$custom-light: #a35b55;
$custom-dark: #000000;

JSON

{
  "hex": "#731318",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 24
  },
  "hsl": {
    "h": 356.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.36275,
    "c": 0.12948,
    "h": 24.3
  },
  "luminance": 0.04177
}

Semantic roles & 50–950 ramp

primary

#731318

secondary

#38AAA4

accent

#EEE539

background

#FAF5F4

surface

#F4E9E7

border

#CEC5C3

text

#100403

muted

#7F7978

Preview Lab

Preview with #731318

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →