#731271#731271

#731271 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.166 H 329.1°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#731271
RGB	rgb(115, 18, 113)
HSL	hsl(301, 73%, 26%)
HSV	hsv(301, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 1.7%, 54.9%)
CIE-LAB	lab(27.49, 50.66, -30.76)
CIE-LCH	lch(27.49, 59.27, 328.73°)
OKLab	oklab(39.71% 0.1425 -0.0853)
OKLCH	oklch(39.71% 0.166 329.1)
XYZ	xyz(10.2671, 5.2705, 16.0961)
Luminance	0.0527 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731271 #127314

analogous

#441273 #731271 #731240

triadic

#731271 #717312 #127173

tetradic

#731271 #734412 #127314 #124073

square

#731271 #734412 #127314 #124073

split-complementary

#731271 #407312 #127344

monochromatic

#1A041A #3E0A3D #731271 #A81AA5 #DD23D9

Accessibility & contrast

On white

10.22

#731271 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731271 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731271

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731271	#FFFFFF	#000000	##FFFFFF
##731271	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003973

Deuteranopia (green-blind)

#31456F

Tritanopia (blue-blind)

#772342

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731271;
/* rgb */ color: rgb(115, 18, 113);
/* oklch */ color: oklch(39.7% 0.166 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f9a',
    500: '#731271',
    950: '#000000',
  },
}

SCSS

$custom: #731271;
$custom-light: #9f5f9a;
$custom-dark: #000000;

JSON

{
  "hex": "#731271",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 113
  },
  "hsl": {
    "h": 301.237,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39709,
    "c": 0.16606,
    "h": 329.1
  },
  "luminance": 0.0527
}

Semantic roles & 50–950 ramp

primary

#731271

secondary

#37AA39

accent

#F03C38

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731271

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →