#731243#731243

#731243 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.3% C 0.136 H 355.9°. Best body text is #FFFFFF at 11.07:1 contrast (WCAG AA passes).

Color values

HEX	#731243
RGB	rgb(115, 18, 67)
HSL	hsl(330, 73%, 26%)
HSV	hsv(330, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 41.7%, 54.9%)
CIE-LAB	lab(25.21, 44.20, -3.93)
CIE-LCH	lch(25.21, 44.37, 354.92°)
OKLab	oklab(37.33% 0.136 -0.0098)
OKLCH	oklch(37.33% 0.136 355.9)
XYZ	xyz(8.3003, 4.4838, 5.7375)
Luminance	0.0448 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731243 #127342

analogous

#721273 #731243 #731212

triadic

#731243 #437312 #124373

tetradic

#731243 #737212 #127342 #121273

square

#731243 #737212 #127342 #121273

split-complementary

#731243 #127312 #127372

monochromatic

#1A040F #3E0A24 #731243 #A81A62 #DD2381

Accessibility & contrast

On white

11.07

#731243 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#731243 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731243

11.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731243	#FFFFFF	#000000	##FFFFFF
##731243	1.00	11.07	1.90	11.07
#FFFFFF	11.07	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#283044

Deuteranopia (green-blind)

#434241

Tritanopia (blue-blind)

#7D0229

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731243;
/* rgb */ color: rgb(115, 18, 67);
/* oklch */ color: oklch(37.3% 0.136 355.9);

Tailwind

colors: {
  custom: {
    50: '#a05d77',
    500: '#731243',
    950: '#000000',
  },
}

SCSS

$custom: #731243;
$custom-light: #a05d77;
$custom-dark: #000000;

JSON

{
  "hex": "#731243",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 67
  },
  "hsl": {
    "h": 329.691,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.37327,
    "c": 0.13638,
    "h": 355.9
  },
  "luminance": 0.04483
}

Semantic roles & 50–950 ramp

primary

#731243

secondary

#37AA70

accent

#F09338

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731243

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →