#721273#721273

#721273 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.7% C 0.167 H 327.7°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX	#721273
RGB	rgb(114, 18, 115)
HSL	hsl(299, 73%, 26%)
HSV	hsv(299, 84%, 45%)
CMYK	cmyk(0.9%, 84.3%, 0%, 54.9%)
CIE-LAB	lab(27.43, 50.79, -32.15)
CIE-LCH	lch(27.43, 60.11, 327.66°)
OKLab	oklab(39.67% 0.1413 -0.0893)
OKLCH	oklch(39.67% 0.167 327.7)
XYZ	xyz(10.2501, 5.2486, 16.6895)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721273 #137312

analogous

#411273 #721273 #731243

triadic

#721273 #737212 #127372

tetradic

#721273 #734112 #137312 #124373

square

#721273 #734112 #137312 #124373

split-complementary

#721273 #437312 #127341

monochromatic

#1A041A #3E0A3E #721273 #A61AA8 #DB23DD

Accessibility & contrast

On white

10.25

#721273 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721273 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721273

10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721273	#FFFFFF	#000000	##FFFFFF
##721273	1.00	10.25	2.05	10.25
#FFFFFF	10.25	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003975

Deuteranopia (green-blind)

#2F4571

Tritanopia (blue-blind)

#762444

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721273;
/* rgb */ color: rgb(114, 18, 115);
/* oklch */ color: oklch(39.7% 0.167 327.7);

Tailwind

colors: {
  custom: {
    50: '#9e5e9c',
    500: '#721273',
    950: '#000000',
  },
}

SCSS

$custom: #721273;
$custom-light: #9e5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721273",
  "rgb": {
    "r": 114,
    "g": 18,
    "b": 115
  },
  "hsl": {
    "h": 299.381,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39671,
    "c": 0.16716,
    "h": 327.7
  },
  "luminance": 0.05248
}

Semantic roles & 50–950 ramp

primary

#721273

secondary

#38AA37

accent

#F0383A

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721273

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →