#731072#731072

#731072 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.7% C 0.168 H 328.7°. Best body text is #FFFFFF at 10.26:1 contrast (WCAG AA passes).

Color values

HEX	#731072
RGB	rgb(115, 16, 114)
HSL	hsl(301, 76%, 26%)
HSV	hsv(301, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 0.9%, 54.9%)
CIE-LAB	lab(27.38, 51.33, -31.58)
CIE-LCH	lch(27.38, 60.26, 328.40°)
OKLab	oklab(39.65% 0.1439 -0.0876)
OKLCH	oklch(39.65% 0.168 328.7)
XYZ	xyz(10.2927, 5.2311, 16.3839)
Luminance	0.0523 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731072 #107311

analogous

#421073 #731072 #731040

triadic

#731072 #727310 #107273

tetradic

#731072 #734210 #107311 #104073

square

#731072 #734210 #107311 #104073

split-complementary

#731072 #407310 #107342

monochromatic

#1B041B #3D093D #731072 #A917A7 #DE1FDD

Accessibility & contrast

On white

10.26

#731072 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731072 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731072

10.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731072	#FFFFFF	#000000	##FFFFFF
##731072	1.00	10.26	2.05	10.26
#FFFFFF	10.26	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#772243

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731072;
/* rgb */ color: rgb(115, 16, 114);
/* oklch */ color: oklch(39.7% 0.168 328.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e9b',
    500: '#731072',
    950: '#000000',
  },
}

SCSS

$custom: #731072;
$custom-light: #9f5e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#731072",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 114
  },
  "hsl": {
    "h": 300.606,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39652,
    "c": 0.16844,
    "h": 328.7
  },
  "luminance": 0.0523
}

Semantic roles & 50–950 ramp

primary

#731072

secondary

#34AA36

accent

#F23836

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731072

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →