#724DD2#724DD2

#724DD2 is a mid, vivid violet. Relative luminance 0.135; OKLCH L 53.3% C 0.195 H 291.2°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#724DD2
RGB	rgb(114, 77, 210)
HSL	hsl(257, 60%, 56%)
HSV	hsv(257, 63%, 82%)
CMYK	cmyk(45.7%, 63.3%, 0%, 17.6%)
CIE-LAB	lab(43.56, 46.60, -63.48)
CIE-LCH	lch(43.56, 78.75, 306.28°)
OKLab	oklab(53.34% 0.0703 -0.1815)
OKLCH	oklch(53.34% 0.195 291.2)
XYZ	xyz(21.2229, 13.5376, 62.4551)
Luminance	0.1354 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#724DD2 #ADD24D

analogous

#4D6BD2 #724DD2 #B54DD2

triadic

#724DD2 #D2724D #4DD272

tetradic

#724DD2 #D24D6B #ADD24D #4DD2B5

square

#724DD2 #D24D6B #ADD24D #4DD2B5

split-complementary

#724DD2 #D2B54D #6BD24D

monochromatic

#3D2183 #532EB4 #724DD2 #997EDE #BFAFEB

Accessibility & contrast

On white

5.66

#724DD2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#724DD2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DD2

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##724DD2	#FFFFFF	#000000	##FFFFFF
##724DD2	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0069D6

Deuteranopia (green-blind)

#0064CF

Tritanopia (blue-blind)

#556C88

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #724dd2;
/* rgb */ color: rgb(114, 77, 210);
/* oklch */ color: oklch(53.3% 0.195 291.2);

Tailwind

colors: {
  custom: {
    50: '#a281e1',
    500: '#724dd2',
    950: '#000000',
  },
}

SCSS

$custom: #724dd2;
$custom-light: #a281e1;
$custom-dark: #000000;

JSON

{
  "hex": "#724dd2",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 210
  },
  "hsl": {
    "h": 256.692,
    "s": 59.641,
    "l": 56.275
  },
  "oklch": {
    "l": 0.53344,
    "c": 0.19466,
    "h": 291.2
  },
  "luminance": 0.13538
}

Semantic roles & 50–950 ramp

primary

#724DD2

secondary

#CAD9A2

accent

#E345B7

background

#FAF8FD

surface

#F4EFFB

border

#CECAD4

text

#100A15

muted

#7F7C83

Preview Lab

Preview with #724DD2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →