#724DC3#724DC3

#724DC3 is a mid, vivid violet. Relative luminance 0.128; OKLCH L 52.2% C 0.176 H 293.9°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX#724DC3
RGBrgb(114, 77, 195)
HSLhsl(259, 50%, 53%)
HSVhsv(259, 61%, 76%)
CMYKcmyk(41.5%, 60.5%, 0%, 23.5%)
CIE-LABlab(42.50, 42.45, -56.54)
CIE-LCHlch(42.50, 70.70, 306.90°)
OKLaboklab(52.23% 0.0713 -0.1611)
OKLCHoklch(52.23% 0.176 293.9)
XYZxyz(19.4410, 12.8248, 53.0703)
Luminance0.1283 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#724DC3 #9EC34D
analogous
#4D63C3 #724DC3 #AD4DC3
triadic
#724DC3 #C3724D #4DC372
tetradic
#724DC3 #C34D63 #9EC34D #4DC3AD
square
#724DC3 #C34D63 #9EC34D #4DC3AD
split-complementary
#724DC3 #C3AD4D #63C34D
monochromatic
#3D2670 #56359E #724DC3 #967BD2 #BBA9E2

Accessibility & contrast

On white

5.89
#724DC3 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.57
#724DC3 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #724DC3
5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##724DC3#FFFFFF#000000##FFFFFF
##724DC31.005.893.575.89
#FFFFFF5.891.0021.001.00
#0000003.5721.001.0021.00
##FFFFFF5.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0066C7
Deuteranopia (green-blind)
#0462C0
Tritanopia (blue-blind)
#5C6781
Achromatopsia (no color)
#646464

Design tokens & code

CSS
--color: #724dc3;
/* rgb */ color: rgb(114, 77, 195);
/* oklch */ color: oklch(52.2% 0.176 293.9);
Tailwind
colors: {
  custom: {
    50: '#a080d6',
    500: '#724dc3',
    950: '#000000',
  },
}
SCSS
$custom: #724dc3;
$custom-light: #a080d6;
$custom-dark: #000000;
JSON
{
  "hex": "#724dc3",
  "rgb": {
    "r": 114,
    "g": 77,
    "b": 195
  },
  "hsl": {
    "h": 258.814,
    "s": 49.58,
    "l": 53.333
  },
  "oklch": {
    "l": 0.52233,
    "c": 0.17619,
    "h": 293.9
  },
  "luminance": 0.12825
}

Semantic roles & 50–950 ramp

primary
#724DC3
secondary
#BFCF9D
accent
#D94FAE
background
#FAF7FD
surface
#F4EEFA
border
#CEC9D3
text
#0F0A14
muted
#7F7C83

Preview Lab

Preview with #724DC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#724DC3 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva