#72401A#72401A
#72401A is a dark, moderate orange. Relative luminance 0.073; OKLCH L 42.5% C 0.086 H 54.8°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).
Color values
| HEX | #72401A |
|---|---|
| RGB | rgb(114, 64, 26) |
| HSL | hsl(26, 63%, 27%) |
| HSV | hsv(26, 77%, 45%) |
| CMYK | cmyk(0%, 43.9%, 77.2%, 55.3%) |
| CIE-LAB | lab(32.52, 18.40, 31.62) |
| CIE-LCH | lch(32.52, 36.59, 59.80°) |
| OKLab | oklab(42.51% 0.0498 0.0705) |
| OKLCH | oklch(42.51% 0.086 54.8) |
| XYZ | xyz(8.9600, 7.3197, 1.9181) |
| Luminance | 0.0732 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 4.68
Brown (survey)
#653700
ΔE00 5.15
Milk Chocolate
#7F4E1E
ΔE00 5.38
Saddlebrown
#8B4513
ΔE00 6.00
Chestnut
#742802
ΔE00 7.87
Medium Brown
#7F5112
ΔE00 8.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72401A #1A4C72
analogous
#721A20 #72401A #726C1A
triadic
#72401A #1A7240 #401A72
tetradic
#72401A #20721A #1A4C72 #6C1A72
square
#72401A #20721A #1A4C72 #6C1A72
split-complementary
#72401A #1A726C #1A2072
monochromatic
#190E06 #40240F #72401A #A45C25 #D17935
Accessibility & contrast
On white
8.52
#72401A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.46
#72401A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72401A
8.52:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72401A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72401A | 1.00 | 8.52 | 2.46 | 8.52 |
| #FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.52 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4615
Deuteranopia (green-blind)
#5B511A
Tritanopia (blue-blind)
#7D3538
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #72401a; /* rgb */ color: rgb(114, 64, 26); /* oklch */ color: oklch(42.5% 0.086 54.8);
Tailwind
colors: {
custom: {
50: '#9f7559',
500: '#72401a',
950: '#000000',
},
}SCSS
$custom: #72401a; $custom-light: #9f7559; $custom-dark: #000000;
JSON
{
"hex": "#72401a",
"rgb": {
"r": 114,
"g": 64,
"b": 26
},
"hsl": {
"h": 25.909,
"s": 62.857,
"l": 27.451
},
"oklch": {
"l": 0.42513,
"c": 0.08633,
"h": 54.8
},
"luminance": 0.07319
}Semantic roles & 50–950 ramp
primary
#72401A
secondary
#417BA7
accent
#9FE642
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0803
muted
#7F7B78