#723DAE#723DAE

#723DAE is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.4% C 0.173 H 301.8°. Best body text is #FFFFFF at 7.01:1 contrast (WCAG AA passes).

Color values

HEX	#723DAE
RGB	rgb(114, 61, 174)
HSL	hsl(268, 48%, 46%)
HSV	hsv(268, 65%, 68%)
CMYK	cmyk(34.5%, 64.9%, 0%, 31.8%)
CIE-LAB	lab(37.79, 45.63, -51.81)
CIE-LCH	lch(37.79, 69.04, 311.38°)
OKLab	oklab(48.35% 0.0913 -0.1472)
OKLCH	oklch(48.35% 0.173 301.8)
XYZ	xyz(16.2463, 9.9708, 41.1048)
Luminance	0.0997 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DAE #79AE3D

analogous

#3D40AE #723DAE #AA3DAE

triadic

#723DAE #AE723D #3DAE72

tetradic

#723DAE #AE3D40 #79AE3D #3DAEAA

square

#723DAE #AE3D40 #79AE3D #3DAEAA

split-complementary

#723DAE #AEAA3D #40AE3D

monochromatic

#371D53 #542D81 #723DAE #9161C8 #B08ED7

Accessibility & contrast

On white

7.01

#723DAE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#723DAE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DAE

7.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DAE	#FFFFFF	#000000	##FFFFFF
##723DAE	1.00	7.01	2.99	7.01
#FFFFFF	7.01	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B1

Deuteranopia (green-blind)

#1158AC

Tritanopia (blue-blind)

#665670

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #723dae;
/* rgb */ color: rgb(114, 61, 174);
/* oklch */ color: oklch(48.4% 0.173 301.8);

Tailwind

colors: {
  custom: {
    50: '#9f76c7',
    500: '#723dae',
    950: '#000000',
  },
}

SCSS

$custom: #723dae;
$custom-light: #9f76c7;
$custom-dark: #000000;

JSON

{
  "hex": "#723dae",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 174
  },
  "hsl": {
    "h": 268.142,
    "s": 48.085,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48352,
    "c": 0.17318,
    "h": 301.8
  },
  "luminance": 0.09971
}

Semantic roles & 50–950 ramp

primary

#723DAE

secondary

#A5C285

accent

#D85098

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723DAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →