#723BC7#723BC7

#723BC7 is a mid, highly saturated violet. Relative luminance 0.108; OKLCH L 50.0% C 0.204 H 296.1°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#723BC7
RGB	rgb(114, 59, 199)
HSL	hsl(264, 56%, 51%)
HSV	hsv(264, 70%, 78%)
CMYK	cmyk(42.7%, 70.4%, 0%, 22%)
CIE-LAB	lab(39.29, 53.05, -64.07)
CIE-LCH	lch(39.29, 83.19, 309.63°)
OKLab	oklab(50.01% 0.0899 -0.1832)
OKLCH	oklch(50.01% 0.204 296.1)
XYZ	xyz(18.8095, 10.8284, 55.1208)
Luminance	0.1083 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BC7 #90C73B

analogous

#3B4AC7 #723BC7 #B83BC7

triadic

#723BC7 #C7723B #3BC772

tetradic

#723BC7 #C73B4A #90C73B #3BC7B8

square

#723BC7 #C73B4A #90C73B #3BC7B8

split-complementary

#723BC7 #C7B83B #4AC73B

monochromatic

#3C1E69 #572C99 #723BC7 #946BD5 #B69AE2

Accessibility & contrast

On white

6.63

#723BC7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#723BC7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BC7

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BC7	#FFFFFF	#000000	##FFFFFF
##723BC7	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DCB

Deuteranopia (green-blind)

#005BC4

Tritanopia (blue-blind)

#5B5E7D

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #723bc7;
/* rgb */ color: rgb(114, 59, 199);
/* oklch */ color: oklch(50.0% 0.204 296.1);

Tailwind

colors: {
  custom: {
    50: '#a275d9',
    500: '#723bc7',
    950: '#000000',
  },
}

SCSS

$custom: #723bc7;
$custom-light: #a275d9;
$custom-dark: #000000;

JSON

{
  "hex": "#723bc7",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 199
  },
  "hsl": {
    "h": 263.571,
    "s": 55.556,
    "l": 50.588
  },
  "oklch": {
    "l": 0.50014,
    "c": 0.20411,
    "h": 296.1
  },
  "luminance": 0.10829
}

Semantic roles & 50–950 ramp

primary

#723BC7

secondary

#B6CE90

accent

#DF49A4

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #723BC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →