#7240BC#7240BC

#7240BC is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.8% C 0.185 H 297.8°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#7240BC
RGB	rgb(114, 64, 188)
HSL	hsl(264, 49%, 49%)
HSV	hsv(264, 66%, 74%)
CMYK	cmyk(39.4%, 66%, 0%, 26.3%)
CIE-LAB	lab(39.37, 47.66, -57.51)
CIE-LCH	lch(39.37, 74.70, 309.65°)
OKLab	oklab(49.81% 0.0865 -0.164)
OKLCH	oklch(49.81% 0.185 297.8)
XYZ	xyz(17.8476, 10.8748, 48.7259)
Luminance	0.1087 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.43

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7240BC #8ABC40

analogous

#404CBC #7240BC #B040BC

triadic

#7240BC #BC7240 #40BC72

tetradic

#7240BC #BC404C #8ABC40 #40BCB0

square

#7240BC #BC404C #8ABC40 #40BCB0

split-complementary

#7240BC #BCB040 #4CBC40

monochromatic

#3B2161 #56308E #7240BC #936CCD #B59ADD

Accessibility & contrast

On white

6.61

#7240BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7240BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7240BC

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7240BC	#FFFFFF	#000000	##FFFFFF
##7240BC	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC0

Deuteranopia (green-blind)

#005BB9

Tritanopia (blue-blind)

#605D78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7240bc;
/* rgb */ color: rgb(114, 64, 188);
/* oklch */ color: oklch(49.8% 0.185 297.8);

Tailwind

colors: {
  custom: {
    50: '#a078d1',
    500: '#7240bc',
    950: '#000000',
  },
}

SCSS

$custom: #7240bc;
$custom-light: #a078d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7240bc",
  "rgb": {
    "r": 114,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 264.194,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.49808,
    "c": 0.18537,
    "h": 297.8
  },
  "luminance": 0.10875
}

Semantic roles & 50–950 ramp

primary

#7240BC

secondary

#B1C98F

accent

#D94FA1

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7240BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →