#723BC4#723BC4

#723BC4 is a mid, highly saturated violet. Relative luminance 0.107; OKLCH L 49.8% C 0.201 H 296.8°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX#723BC4
RGBrgb(114, 59, 196)
HSLhsl(264, 54%, 50%)
HSVhsv(264, 70%, 77%)
CMYKcmyk(41.8%, 69.9%, 0%, 23.1%)
CIE-LABlab(39.05, 52.28, -62.71)
CIE-LCHlch(39.05, 81.64, 309.82°)
OKLaboklab(49.77% 0.0905 -0.1792)
OKLCHoklch(49.77% 0.201 296.8)
XYZxyz(18.4646, 10.6905, 53.3045)
Luminance0.1069 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723BC4 #8DC43B
analogous
#3B48C4 #723BC4 #B73BC4
triadic
#723BC4 #C4723B #3BC472
tetradic
#723BC4 #C43B48 #8DC43B #3BC4B7
square
#723BC4 #C43B48 #8DC43B #3BC4B7
split-complementary
#723BC4 #C4B73B #48C43B
monochromatic
#3B1F66 #572D95 #723BC4 #946AD2 #B699E0

Accessibility & contrast

On white

6.69
#723BC4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.14
#723BC4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BC4
6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723BC4#FFFFFF#000000##FFFFFF
##723BC41.006.693.146.69
#FFFFFF6.691.0021.001.00
#0000003.1421.001.0021.00
##FFFFFF6.691.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005DC8
Deuteranopia (green-blind)
#005AC1
Tritanopia (blue-blind)
#5D5D7B
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #723bc4;
/* rgb */ color: rgb(114, 59, 196);
/* oklch */ color: oklch(49.8% 0.201 296.8);
Tailwind
colors: {
  custom: {
    50: '#a175d7',
    500: '#723bc4',
    950: '#000000',
  },
}
SCSS
$custom: #723bc4;
$custom-light: #a175d7;
$custom-dark: #000000;
JSON
{
  "hex": "#723bc4",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 196
  },
  "hsl": {
    "h": 264.088,
    "s": 53.725,
    "l": 50
  },
  "oklch": {
    "l": 0.49772,
    "c": 0.20076,
    "h": 296.8
  },
  "luminance": 0.10691
}

Semantic roles & 50–950 ramp

primary
#723BC4
secondary
#B3CC8F
accent
#DD4BA2
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#100914
muted
#7F7B83

Preview Lab

Preview with #723BC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723BC4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva