#723BC4#723BC4

#723BC4 is a mid, highly saturated violet. Relative luminance 0.107; OKLCH L 49.8% C 0.201 H 296.8°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#723BC4
RGB	rgb(114, 59, 196)
HSL	hsl(264, 54%, 50%)
HSV	hsv(264, 70%, 77%)
CMYK	cmyk(41.8%, 69.9%, 0%, 23.1%)
CIE-LAB	lab(39.05, 52.28, -62.71)
CIE-LCH	lch(39.05, 81.64, 309.82°)
OKLab	oklab(49.77% 0.0905 -0.1792)
OKLCH	oklch(49.77% 0.201 296.8)
XYZ	xyz(18.4646, 10.6905, 53.3045)
Luminance	0.1069 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723BC4 #8DC43B

analogous

#3B48C4 #723BC4 #B73BC4

triadic

#723BC4 #C4723B #3BC472

tetradic

#723BC4 #C43B48 #8DC43B #3BC4B7

square

#723BC4 #C43B48 #8DC43B #3BC4B7

split-complementary

#723BC4 #C4B73B #48C43B

monochromatic

#3B1F66 #572D95 #723BC4 #946AD2 #B699E0

Accessibility & contrast

On white

6.69

#723BC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#723BC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723BC4

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723BC4	#FFFFFF	#000000	##FFFFFF
##723BC4	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC8

Deuteranopia (green-blind)

#005AC1

Tritanopia (blue-blind)

#5D5D7B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723bc4;
/* rgb */ color: rgb(114, 59, 196);
/* oklch */ color: oklch(49.8% 0.201 296.8);

Tailwind

colors: {
  custom: {
    50: '#a175d7',
    500: '#723bc4',
    950: '#000000',
  },
}

SCSS

$custom: #723bc4;
$custom-light: #a175d7;
$custom-dark: #000000;

JSON

{
  "hex": "#723bc4",
  "rgb": {
    "r": 114,
    "g": 59,
    "b": 196
  },
  "hsl": {
    "h": 264.088,
    "s": 53.725,
    "l": 50
  },
  "oklch": {
    "l": 0.49772,
    "c": 0.20076,
    "h": 296.8
  },
  "luminance": 0.10691
}

Semantic roles & 50–950 ramp

primary

#723BC4

secondary

#B3CC8F

accent

#DD4BA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #723BC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →