#B73BC4#B73BC4

#B73BC4 is a mid, highly saturated purple. Relative luminance 0.172; OKLCH L 58.5% C 0.222 H 323.8°. Best body text is #FFFFFF at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#B73BC4
RGB	rgb(183, 59, 196)
HSL	hsl(294, 54%, 50%)
HSV	hsv(294, 70%, 77%)
CMYK	cmyk(6.6%, 69.9%, 0%, 23.1%)
CIE-LAB	lab(48.49, 66.41, -47.02)
CIE-LCH	lch(48.49, 81.37, 324.70°)
OKLab	oklab(58.48% 0.179 -0.131)
OKLCH	oklch(58.48% 0.222 323.8)
XYZ	xyz(31.0553, 17.1826, 53.8947)
Luminance	0.1718 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73BC4 #48C43B

analogous

#733BC4 #B73BC4 #C43B8C

triadic

#B73BC4 #C4B73B #3BC4B7

tetradic

#B73BC4 #C4733B #48C43B #3B8CC4

square

#B73BC4 #C4733B #48C43B #3B8CC4

split-complementary

#B73BC4 #8CC43B #3BC473

monochromatic

#5F1F66 #8B2D95 #B73BC4 #C86AD2 #DA99E0

Accessibility & contrast

On white

4.73

#B73BC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.44

#B73BC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73BC4

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73BC4	#FFFFFF	#000000	##FFFFFF
##B73BC4	1.00	4.73	4.44	4.73
#FFFFFF	4.73	1.00	21.00	1.00
#000000	4.44	21.00	1.00	21.00
##FFFFFF	4.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#106AC8

Deuteranopia (green-blind)

#5378C1

Tritanopia (blue-blind)

#BA527C

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b73bc4;
/* rgb */ color: rgb(183, 59, 196);
/* oklch */ color: oklch(58.5% 0.222 323.8);

Tailwind

colors: {
  custom: {
    50: '#d07cd6',
    500: '#b73bc4',
    950: '#000000',
  },
}

SCSS

$custom: #b73bc4;
$custom-light: #d07cd6;
$custom-dark: #000000;

JSON

{
  "hex": "#b73bc4",
  "rgb": {
    "r": 183,
    "g": 59,
    "b": 196
  },
  "hsl": {
    "h": 294.307,
    "s": 53.725,
    "l": 50
  },
  "oklch": {
    "l": 0.58481,
    "c": 0.22179,
    "h": 323.8
  },
  "luminance": 0.17181
}

Semantic roles & 50–950 ramp

primary

#B73BC4

secondary

#95CC8F

accent

#DD4B59

background

#FDF8FD

surface

#FAEFFA

border

#D3CAD3

text

#140A14

muted

#837C83

Preview Lab

Preview with #B73BC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →