#723AC7#723AC7

#723AC7 is a mid, highly saturated violet. Relative luminance 0.107; OKLCH L 49.9% C 0.205 H 296.3°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#723AC7
RGB	rgb(114, 58, 199)
HSL	hsl(264, 56%, 50%)
HSV	hsv(264, 71%, 78%)
CMYK	cmyk(42.7%, 70.9%, 0%, 22%)
CIE-LAB	lab(39.12, 53.54, -64.35)
CIE-LCH	lch(39.12, 83.71, 309.76°)
OKLab	oklab(49.89% 0.0909 -0.184)
OKLCH	oklch(49.89% 0.205 296.3)
XYZ	xyz(18.7586, 10.7266, 55.1039)
Luminance	0.1073 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723AC7 #8FC73A

analogous

#3A48C7 #723AC7 #B93AC7

triadic

#723AC7 #C7723A #3AC772

tetradic

#723AC7 #C73A48 #8FC73A #3AC7B9

square

#723AC7 #C73A48 #8FC73A #3AC7B9

split-complementary

#723AC7 #C7B93A #48C73A

monochromatic

#3C1E69 #572B98 #723AC7 #946AD5 #B699E2

Accessibility & contrast

On white

6.68

#723AC7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#723AC7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723AC7

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723AC7	#FFFFFF	#000000	##FFFFFF
##723AC7	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DCB

Deuteranopia (green-blind)

#005AC4

Tritanopia (blue-blind)

#5C5D7D

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723ac7;
/* rgb */ color: rgb(114, 58, 199);
/* oklch */ color: oklch(49.9% 0.205 296.3);

Tailwind

colors: {
  custom: {
    50: '#a275d9',
    500: '#723ac7',
    950: '#000000',
  },
}

SCSS

$custom: #723ac7;
$custom-light: #a275d9;
$custom-dark: #000000;

JSON

{
  "hex": "#723ac7",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 199
  },
  "hsl": {
    "h": 263.83,
    "s": 55.731,
    "l": 50.392
  },
  "oklch": {
    "l": 0.4989,
    "c": 0.20527,
    "h": 296.3
  },
  "luminance": 0.10727
}

Semantic roles & 50–950 ramp

primary

#723AC7

secondary

#B5CE8F

accent

#DF49A3

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #723AC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →