#723ABD#723ABD

#723ABD is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.1% C 0.194 H 298.5°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX#723ABD
RGBrgb(114, 58, 189)
HSLhsl(266, 53%, 48%)
HSVhsv(266, 69%, 74%)
CMYKcmyk(39.7%, 69.3%, 0%, 25.9%)
CIE-LABlab(38.34, 50.97, -59.78)
CIE-LCHlch(38.34, 78.56, 310.45°)
OKLaboklab(49.09% 0.0927 -0.1706)
OKLCHoklch(49.09% 0.194 298.5)
XYZxyz(17.6355, 10.2774, 49.1888)
Luminance0.1028 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#723ABD #85BD3A
analogous
#3A43BD #723ABD #B33ABD
triadic
#723ABD #BD723A #3ABD72
tetradic
#723ABD #BD3A43 #85BD3A #3ABDB3
square
#723ABD #BD3A43 #85BD3A #3ABDB3
split-complementary
#723ABD #BDB33A #43BD3A
monochromatic
#3A1D5F #562C8E #723ABD #9265D0 #B393DE

Accessibility & contrast

On white

6.87
#723ABD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.06
#723ABD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723ABD
6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##723ABD#FFFFFF#000000##FFFFFF
##723ABD1.006.873.066.87
#FFFFFF6.871.0021.001.00
#0000003.0621.001.0021.00
##FFFFFF6.871.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005AC1
Deuteranopia (green-blind)
#0059BA
Tritanopia (blue-blind)
#605A77
Achromatopsia (no color)
#5A5A5A

Design tokens & code

CSS
--color: #723abd;
/* rgb */ color: rgb(114, 58, 189);
/* oklch */ color: oklch(49.1% 0.194 298.5);
Tailwind
colors: {
  custom: {
    50: '#a174d2',
    500: '#723abd',
    950: '#000000',
  },
}
SCSS
$custom: #723abd;
$custom-light: #a174d2;
$custom-dark: #000000;
JSON
{
  "hex": "#723abd",
  "rgb": {
    "r": 114,
    "g": 58,
    "b": 189
  },
  "hsl": {
    "h": 265.649,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49091,
    "c": 0.19415,
    "h": 298.5
  },
  "luminance": 0.10278
}

Semantic roles & 50–950 ramp

primary
#723ABD
secondary
#AEC98A
accent
#DC4B9E
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#0F0814
muted
#7F7B83

Preview Lab

Preview with #723ABD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#723ABD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva