#72304D#72304D

#72304D is a dark, moderate pink. Relative luminance 0.062; OKLCH L 40.9% C 0.099 H 354.8°. Best body text is #FFFFFF at 9.35:1 contrast (WCAG AA passes).

Color values

HEX	#72304D
RGB	rgb(114, 48, 77)
HSL	hsl(334, 41%, 32%)
HSV	hsv(334, 58%, 45%)
CMYK	cmyk(0%, 57.9%, 32.5%, 55.3%)
CIE-LAB	lab(29.98, 32.51, -3.54)
CIE-LCH	lch(29.98, 32.70, 353.79°)
OKLab	oklab(40.93% 0.0987 -0.0089)
OKLCH	oklch(40.93% 0.099 354.8)
XYZ	xyz(9.3364, 6.2280, 7.7302)
Luminance	0.0623 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72304D #307255

analogous

#72306E #72304D #723430

triadic

#72304D #4D7230 #304D72

tetradic

#72304D #6E7230 #307255 #343072

square

#72304D #6E7230 #307255 #343072

split-complementary

#72304D #307234 #306E72

monochromatic

#1C0C13 #471E30 #72304D #9D426A #BC6089

Accessibility & contrast

On white

9.35

#72304D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#72304D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72304D

9.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72304D	#FFFFFF	#000000	##FFFFFF
##72304D	1.00	9.35	2.25	9.35
#FFFFFF	9.35	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#393F4E

Deuteranopia (green-blind)

#4B4B4B

Tritanopia (blue-blind)

#7A2C3B

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #72304d;
/* rgb */ color: rgb(114, 48, 77);
/* oklch */ color: oklch(40.9% 0.099 354.8);

Tailwind

colors: {
  custom: {
    50: '#9d6b7e',
    500: '#72304d',
    950: '#000000',
  },
}

SCSS

$custom: #72304d;
$custom-light: #9d6b7e;
$custom-dark: #000000;

JSON

{
  "hex": "#72304d",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 333.636,
    "s": 40.741,
    "l": 31.765
  },
  "oklch": {
    "l": 0.40932,
    "c": 0.09914,
    "h": 354.8
  },
  "luminance": 0.06227
}

Semantic roles & 50–950 ramp

primary

#72304D

secondary

#5BA383

accent

#D19B57

background

#F9F6F7

surface

#F2EBEE

border

#CCC6C9

text

#0F070A

muted

#7E7A7C

Preview Lab

Preview with #72304D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →