#723035#723035

#723035 is a dark, moderate red. Relative luminance 0.059; OKLCH L 40.2% C 0.093 H 17.6°. Best body text is #FFFFFF at 9.59:1 contrast (WCAG AA passes).

Color values

HEX	#723035
RGB	rgb(114, 48, 53)
HSL	hsl(355, 41%, 32%)
HSV	hsv(355, 58%, 45%)
CMYK	cmyk(0%, 57.9%, 53.5%, 55.3%)
CIE-LAB	lab(29.28, 29.62, 11.26)
CIE-LCH	lch(29.28, 31.69, 20.81°)
OKLab	oklab(40.18% 0.089 0.0283)
OKLCH	oklch(40.18% 0.093 17.6)
XYZ	xyz(8.6396, 5.9494, 4.0608)
Luminance	0.0595 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723035 #30726D

analogous

#723056 #723035 #724C30

triadic

#723035 #357230 #303572

tetradic

#723035 #567230 #30726D #4C3072

square

#723035 #567230 #30726D #4C3072

split-complementary

#723035 #30724C #305672

monochromatic

#1C0C0D #471E21 #723035 #9D4249 #BC6067

Accessibility & contrast

On white

9.59

#723035 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#723035 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723035

9.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723035	#FFFFFF	#000000	##FFFFFF
##723035	1.00	9.59	2.19	9.59
#FFFFFF	9.59	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F3D35

Deuteranopia (green-blind)

#4F4A34

Tritanopia (blue-blind)

#7C2632

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #723035;
/* rgb */ color: rgb(114, 48, 53);
/* oklch */ color: oklch(40.2% 0.093 17.6);

Tailwind

colors: {
  custom: {
    50: '#9e6b6c',
    500: '#723035',
    950: '#000000',
  },
}

SCSS

$custom: #723035;
$custom-light: #9e6b6c;
$custom-dark: #000000;

JSON

{
  "hex": "#723035",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 53
  },
  "hsl": {
    "h": 355.455,
    "s": 40.741,
    "l": 31.765
  },
  "oklch": {
    "l": 0.40181,
    "c": 0.09337,
    "h": 17.6
  },
  "luminance": 0.05948
}

Semantic roles & 50–950 ramp

primary

#723035

secondary

#5BA39E

accent

#D1C757

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#0F0706

muted

#7F7A7A

Preview Lab

Preview with #723035

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →