#72301D#72301D

#72301D is a dark, moderate red. Relative luminance 0.058; OKLCH L 39.7% C 0.098 H 36.8°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).

Color values

HEX	#72301D
RGB	rgb(114, 48, 29)
HSL	hsl(13, 59%, 28%)
HSV	hsv(13, 75%, 45%)
CMYK	cmyk(0%, 57.9%, 74.6%, 55.3%)
CIE-LAB	lab(28.85, 27.77, 25.96)
CIE-LCH	lch(28.85, 38.02, 43.07°)
OKLab	oklab(39.72% 0.0789 0.059)
OKLCH	oklch(39.72% 0.098 36.8)
XYZ	xyz(8.2190, 5.7811, 1.8452)
Luminance	0.0578 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72301D #1D5F72

analogous

#721D34 #72301D #725A1D

triadic

#72301D #1D7230 #301D72

tetradic

#72301D #34721D #1D5F72 #5A1D72

square

#72301D #34721D #1D5F72 #5A1D72

split-complementary

#72301D #1D725A #1D3472

monochromatic

#180A06 #411B11 #72301D #A34529 #CD5D3C

Accessibility & contrast

On white

9.74

#72301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#72301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72301D

9.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72301D	#FFFFFF	#000000	##FFFFFF
##72301D	1.00	9.74	2.16	9.74
#FFFFFF	9.74	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#423B1B

Deuteranopia (green-blind)

#524A1B

Tritanopia (blue-blind)

#7D222C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #72301d;
/* rgb */ color: rgb(114, 48, 29);
/* oklch */ color: oklch(39.7% 0.098 36.8);

Tailwind

colors: {
  custom: {
    50: '#a06a5a',
    500: '#72301d',
    950: '#000000',
  },
}

SCSS

$custom: #72301d;
$custom-light: #a06a5a;
$custom-dark: #000000;

JSON

{
  "hex": "#72301d",
  "rgb": {
    "r": 114,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 13.412,
    "s": 59.441,
    "l": 28.039
  },
  "oklch": {
    "l": 0.39716,
    "c": 0.09849,
    "h": 36.8
  },
  "luminance": 0.0578
}

Semantic roles & 50–950 ramp

primary

#72301D

secondary

#4590A6

accent

#BFE345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #72301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →