#301D72#301D72

#301D72 is a dark, vivid violet. Relative luminance 0.027; OKLCH L 31.5% C 0.137 H 285.8°. Best body text is #FFFFFF at 13.60:1 contrast (WCAG AA passes).

Color values

HEX	#301D72
RGB	rgb(48, 29, 114)
HSL	hsl(253, 59%, 28%)
HSV	hsv(253, 75%, 45%)
CMYK	cmyk(57.9%, 74.6%, 0%, 55.3%)
CIE-LAB	lab(18.89, 33.05, -45.81)
CIE-LCH	lch(18.89, 56.48, 305.81°)
OKLab	oklab(31.53% 0.0372 -0.1318)
OKLCH	oklch(31.53% 0.137 285.8)
XYZ	xyz(4.6946, 2.7217, 16.1943)
Luminance	0.0272 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D72 #5F721D

analogous

#1D3472 #301D72 #5A1D72

triadic

#301D72 #72301D #1D7230

tetradic

#301D72 #721D34 #5F721D #1D725A

square

#301D72 #721D34 #5F721D #1D725A

split-complementary

#301D72 #725A1D #34721D

monochromatic

#0A0618 #1B1141 #301D72 #4529A3 #5D3CCD

Accessibility & contrast

On white

13.60

#301D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.54

#301D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D72

13.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D72	#FFFFFF	#000000	##FFFFFF
##301D72	1.00	13.60	1.54	13.60
#FFFFFF	13.60	1.00	21.00	1.00
#000000	1.54	21.00	1.00	21.00
##FFFFFF	13.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003075

Deuteranopia (green-blind)

#002B70

Tritanopia (blue-blind)

#123445

Achromatopsia (no color)

#2E2E2E

Design tokens & code

CSS

--color: #301d72;
/* rgb */ color: rgb(48, 29, 114);
/* oklch */ color: oklch(31.5% 0.137 285.8);

Tailwind

colors: {
  custom: {
    50: '#705b9b',
    500: '#301d72',
    950: '#000000',
  },
}

SCSS

$custom: #301d72;
$custom-light: #705b9b;
$custom-dark: #000000;

JSON

{
  "hex": "#301d72",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 253.412,
    "s": 59.441,
    "l": 28.039
  },
  "oklch": {
    "l": 0.31528,
    "c": 0.13692,
    "h": 285.8
  },
  "luminance": 0.02722
}

Semantic roles & 50–950 ramp

primary

#301D72

secondary

#90A645

accent

#E345BF

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →