#72301A#72301A
#72301A is a dark, moderate orange. Relative luminance 0.058; OKLCH L 39.7% C 0.099 H 38.6°. Best body text is #FFFFFF at 9.75:1 contrast (WCAG AA passes).
Color values
| HEX | #72301A |
|---|---|
| RGB | rgb(114, 48, 26) |
| HSL | hsl(15, 63%, 27%) |
| HSV | hsv(15, 77%, 45%) |
| CMYK | cmyk(0%, 57.9%, 77.2%, 55.3%) |
| CIE-LAB | lab(28.82, 27.61, 27.69) |
| CIE-LCH | lch(28.82, 39.10, 45.08°) |
| OKLab | oklab(39.68% 0.0778 0.0621) |
| OKLCH | oklch(39.68% 0.099 38.6) |
| XYZ | xyz(8.1836, 5.7670, 1.6593) |
| Luminance | 0.0577 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Reddish Brown
#7F2B0A
ΔE00 4.32
Chestnut
#742802
ΔE00 4.50
Red Brown
#8B2E16
ΔE00 5.51
Reddy Brown
#6E1005
ΔE00 6.78
Rust Brown
#8B3103
ΔE00 7.28
Indian Red
#850E04
ΔE00 7.44
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#72301A #1A5C72
analogous
#721A30 #72301A #725C1A
triadic
#72301A #1A7230 #301A72
tetradic
#72301A #30721A #1A5C72 #5C1A72
square
#72301A #30721A #1A5C72 #5C1A72
split-complementary
#72301A #1A725C #1A3072
monochromatic
#190A06 #401B0F #72301A #A44525 #D15C35
Accessibility & contrast
On white
9.75
#72301A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.15
#72301A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #72301A
9.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##72301A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##72301A | 1.00 | 9.75 | 2.15 | 9.75 |
| #FFFFFF | 9.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#423B17
Deuteranopia (green-blind)
#524918
Tritanopia (blue-blind)
#7E222B
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #72301a; /* rgb */ color: rgb(114, 48, 26); /* oklch */ color: oklch(39.7% 0.099 38.6);
Tailwind
colors: {
custom: {
50: '#a06a57',
500: '#72301a',
950: '#000000',
},
}SCSS
$custom: #72301a; $custom-light: #a06a57; $custom-dark: #000000;
JSON
{
"hex": "#72301a",
"rgb": {
"r": 114,
"g": 48,
"b": 26
},
"hsl": {
"h": 15,
"s": 62.857,
"l": 27.451
},
"oklch": {
"l": 0.39676,
"c": 0.09948,
"h": 38.6
},
"luminance": 0.05766
}Semantic roles & 50–950 ramp
primary
#72301A
secondary
#418DA7
accent
#BDE642
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78