#721DA0#721DA0

#721DA0 is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.196 H 309.7°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#721DA0
RGB	rgb(114, 29, 160)
HSL	hsl(279, 69%, 37%)
HSV	hsv(279, 82%, 63%)
CMYK	cmyk(28.8%, 81.9%, 0%, 37.3%)
CIE-LAB	lab(31.79, 56.29, -53.12)
CIE-LCH	lch(31.79, 77.40, 316.66°)
OKLab	oklab(43.76% 0.1253 -0.1509)
OKLCH	oklch(43.76% 0.196 309.7)
XYZ	xyz(13.7227, 6.9945, 33.8781)
Luminance	0.0699 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721DA0 #4BA01D

analogous

#301DA0 #721DA0 #A01D8D

triadic

#721DA0 #A0721D #1DA072

tetradic

#721DA0 #A0301D #4BA01D #1D8DA0

square

#721DA0 #A0301D #4BA01D #1D8DA0

split-complementary

#721DA0 #8DA01D #1DA030

monochromatic

#280A38 #4D146C #721DA0 #9726D4 #B057E1

Accessibility & contrast

On white

8.75

#721DA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#721DA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721DA0

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721DA0	#FFFFFF	#000000	##FFFFFF
##721DA0	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6B3F60

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #721da0;
/* rgb */ color: rgb(114, 29, 160);
/* oklch */ color: oklch(43.8% 0.196 309.7);

Tailwind

colors: {
  custom: {
    50: '#a065bd',
    500: '#721da0',
    950: '#000000',
  },
}

SCSS

$custom: #721da0;
$custom-light: #a065bd;
$custom-dark: #000000;

JSON

{
  "hex": "#721da0",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 160
  },
  "hsl": {
    "h": 278.931,
    "s": 69.312,
    "l": 37.059
  },
  "oklch": {
    "l": 0.43764,
    "c": 0.1961,
    "h": 309.7
  },
  "luminance": 0.06994
}

Semantic roles & 50–950 ramp

primary

#721DA0

secondary

#7CC455

accent

#EC3C7A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #721DA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →