#721373#721373

#721373 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.166 H 327.7°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX	#721373
RGB	rgb(114, 19, 115)
HSL	hsl(299, 72%, 26%)
HSV	hsv(299, 83%, 45%)
CMYK	cmyk(0.9%, 83.5%, 0%, 54.9%)
CIE-LAB	lab(27.52, 50.52, -32.01)
CIE-LCH	lch(27.52, 59.81, 327.65°)
OKLab	oklab(39.74% 0.1405 -0.0889)
OKLCH	oklch(39.74% 0.166 327.7)
XYZ	xyz(10.2667, 5.2817, 16.6951)
Luminance	0.0528 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721373 #147313

analogous

#421373 #721373 #731344

triadic

#721373 #737213 #137372

tetradic

#721373 #734213 #147313 #134473

square

#721373 #734213 #147313 #134473

split-complementary

#721373 #447313 #137342

monochromatic

#1A041A #3E0A3E #721373 #A61CA8 #D925DB

Accessibility & contrast

On white

10.21

#721373 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#721373 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721373

10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721373	#FFFFFF	#000000	##FFFFFF
##721373	1.00	10.21	2.06	10.21
#FFFFFF	10.21	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003975

Deuteranopia (green-blind)

#2F4571

Tritanopia (blue-blind)

#762544

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721373;
/* rgb */ color: rgb(114, 19, 115);
/* oklch */ color: oklch(39.7% 0.166 327.7);

Tailwind

colors: {
  custom: {
    50: '#9e5f9c',
    500: '#721373',
    950: '#000000',
  },
}

SCSS

$custom: #721373;
$custom-light: #9e5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#721373",
  "rgb": {
    "r": 114,
    "g": 19,
    "b": 115
  },
  "hsl": {
    "h": 299.375,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.39736,
    "c": 0.1663,
    "h": 327.7
  },
  "luminance": 0.05281
}

Semantic roles & 50–950 ramp

primary

#721373

secondary

#39AA38

accent

#EE393B

background

#FAF5F9

surface

#F3EAF2

border

#CDC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #721373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →