#720F72#720F72

#720F72 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.4% C 0.169 H 328.2°. Best body text is #FFFFFF at 10.36:1 contrast (WCAG AA passes).

Color values

HEX	#720F72
RGB	rgb(114, 15, 114)
HSL	hsl(300, 77%, 25%)
HSV	hsv(300, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 0%, 55.3%)
CIE-LAB	lab(27.12, 51.36, -32.02)
CIE-LCH	lch(27.12, 60.52, 328.06°)
OKLab	oklab(39.43% 0.1434 -0.0889)
OKLCH	oklch(39.43% 0.169 328.2)
XYZ	xyz(10.1474, 5.1347, 16.3730)
Luminance	0.0513 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F72 #0F720F

analogous

#400F72 #720F72 #720F40

triadic

#720F72 #72720F #0F7272

tetradic

#720F72 #72400F #0F720F #0F4072

square

#720F72 #72400F #0F720F #0F4072

split-complementary

#720F72 #40720F #0F7240

monochromatic

#1B041B #3C083C #720F72 #A816A8 #DE1DDE

Accessibility & contrast

On white

10.36

#720F72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#720F72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F72

10.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F72	#FFFFFF	#000000	##FFFFFF
##720F72	1.00	10.36	2.03	10.36
#FFFFFF	10.36	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003874

Deuteranopia (green-blind)

#2E4470

Tritanopia (blue-blind)

#762242

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #720f72;
/* rgb */ color: rgb(114, 15, 114);
/* oklch */ color: oklch(39.4% 0.169 328.2);

Tailwind

colors: {
  custom: {
    50: '#9e5e9b',
    500: '#720f72',
    950: '#000000',
  },
}

SCSS

$custom: #720f72;
$custom-light: #9e5e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#720f72",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.39427,
    "c": 0.16875,
    "h": 328.2
  },
  "luminance": 0.05134
}

Semantic roles & 50–950 ramp

primary

#720F72

secondary

#33AA33

accent

#F33535

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #720F72

Body copy rendered with the generated semantic roles for this colour.

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