#720F40#720F40

#720F40 is a dark, vivid pink. Relative luminance 0.043; OKLCH L 36.8% C 0.137 H 357.2°. Best body text is #FFFFFF at 11.30:1 contrast (WCAG AA passes).

Color values

HEX	#720F40
RGB	rgb(114, 15, 64)
HSL	hsl(330, 77%, 25%)
HSV	hsv(330, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 43.9%, 55.3%)
CIE-LAB	lab(24.61, 44.42, -2.80)
CIE-LCH	lch(24.61, 44.50, 356.39°)
OKLab	oklab(36.82% 0.1368 -0.0068)
OKLCH	oklch(36.82% 0.137 357.2)
XYZ	xyz(8.0363, 4.2903, 5.2544)
Luminance	0.0429 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F40 #0F7241

analogous

#720F71 #720F40 #720F0F

triadic

#720F40 #40720F #0F4072

tetradic

#720F40 #71720F #0F7241 #0F0F72

square

#720F40 #71720F #0F7241 #0F0F72

split-complementary

#720F40 #0F720F #0F7172

monochromatic

#1B040F #3C0822 #720F40 #A8165E #DE1D7D

Accessibility & contrast

On white

11.30

#720F40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#720F40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F40

11.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F40	#FFFFFF	#000000	##FFFFFF
##720F40	1.00	11.30	1.86	11.30
#FFFFFF	11.30	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#272F41

Deuteranopia (green-blind)

#42413E

Tritanopia (blue-blind)

#7C0026

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #720f40;
/* rgb */ color: rgb(114, 15, 64);
/* oklch */ color: oklch(36.8% 0.137 357.2);

Tailwind

colors: {
  custom: {
    50: '#9f5b74',
    500: '#720f40',
    950: '#000000',
  },
}

SCSS

$custom: #720f40;
$custom-light: #9f5b74;
$custom-dark: #000000;

JSON

{
  "hex": "#720f40",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 64
  },
  "hsl": {
    "h": 330.303,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.36815,
    "c": 0.13697,
    "h": 357.2
  },
  "luminance": 0.04289
}

Semantic roles & 50–950 ramp

primary

#720F40

secondary

#33AA6F

accent

#F39535

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0408

muted

#7F797B

Preview Lab

Preview with #720F40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →