#720F66#720F66

#720F66 is a dark, vivid purple. Relative luminance 0.049; OKLCH L 38.7% C 0.160 H 334.1°. Best body text is #FFFFFF at 10.63:1 contrast (WCAG AA passes).

Color values

HEX	#720F66
RGB	rgb(114, 15, 102)
HSL	hsl(307, 77%, 25%)
HSV	hsv(307, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 10.5%, 55.3%)
CIE-LAB	lab(26.39, 49.41, -25.42)
CIE-LCH	lch(26.39, 55.56, 332.77°)
OKLab	oklab(38.68% 0.1437 -0.0698)
OKLCH	oklch(38.68% 0.16 334.1)
XYZ	xyz(9.5086, 4.8792, 13.0088)
Luminance	0.0488 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F66 #0F721B

analogous

#4D0F72 #720F66 #720F34

triadic

#720F66 #66720F #0F6672

tetradic

#720F66 #724D0F #0F721B #0F3472

square

#720F66 #724D0F #0F721B #0F3472

split-complementary

#720F66 #34720F #0F724D

monochromatic

#1B0418 #3C0836 #720F66 #A81696 #DE1DC7

Accessibility & contrast

On white

10.63

#720F66 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#720F66 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F66

10.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F66	#FFFFFF	#000000	##FFFFFF
##720F66	1.00	10.63	1.98	10.63
#FFFFFF	10.63	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3568

Deuteranopia (green-blind)

#354364

Tritanopia (blue-blind)

#781B3C

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #720f66;
/* rgb */ color: rgb(114, 15, 102);
/* oklch */ color: oklch(38.7% 0.160 334.1);

Tailwind

colors: {
  custom: {
    50: '#9e5d92',
    500: '#720f66',
    950: '#000000',
  },
}

SCSS

$custom: #720f66;
$custom-light: #9e5d92;
$custom-dark: #000000;

JSON

{
  "hex": "#720f66",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 102
  },
  "hsl": {
    "h": 307.273,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38676,
    "c": 0.15974,
    "h": 334.1
  },
  "luminance": 0.04878
}

Semantic roles & 50–950 ramp

primary

#720F66

secondary

#33AA41

accent

#F34C35

background

#FAF5F9

surface

#F3E9F1

border

#CDC5CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #720F66

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →