#720F66#720F66

#720F66 is a dark, vivid purple. Relative luminance 0.049; OKLCH L 38.7% C 0.160 H 334.1°. Best body text is #FFFFFF at 10.63:1 contrast (WCAG AA passes).

Color values

HEX#720F66
RGBrgb(114, 15, 102)
HSLhsl(307, 77%, 25%)
HSVhsv(307, 87%, 45%)
CMYKcmyk(0%, 86.8%, 10.5%, 55.3%)
CIE-LABlab(26.39, 49.41, -25.42)
CIE-LCHlch(26.39, 55.56, 332.77°)
OKLaboklab(38.68% 0.1437 -0.0698)
OKLCHoklch(38.68% 0.16 334.1)
XYZxyz(9.5086, 4.8792, 13.0088)
Luminance0.0488 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#720F66 #0F721B
analogous
#4D0F72 #720F66 #720F34
triadic
#720F66 #66720F #0F6672
tetradic
#720F66 #724D0F #0F721B #0F3472
square
#720F66 #724D0F #0F721B #0F3472
split-complementary
#720F66 #34720F #0F724D
monochromatic
#1B0418 #3C0836 #720F66 #A81696 #DE1DC7

Accessibility & contrast

On white

10.63
#720F66 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.98
#720F66 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F66
10.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##720F66#FFFFFF#000000##FFFFFF
##720F661.0010.631.9810.63
#FFFFFF10.631.0021.001.00
#0000001.9821.001.0021.00
##FFFFFF10.631.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0B3568
Deuteranopia (green-blind)
#354364
Tritanopia (blue-blind)
#781B3C
Achromatopsia (no color)
#3E3E3E

Design tokens & code

CSS
--color: #720f66;
/* rgb */ color: rgb(114, 15, 102);
/* oklch */ color: oklch(38.7% 0.160 334.1);
Tailwind
colors: {
  custom: {
    50: '#9e5d92',
    500: '#720f66',
    950: '#000000',
  },
}
SCSS
$custom: #720f66;
$custom-light: #9e5d92;
$custom-dark: #000000;
JSON
{
  "hex": "#720f66",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 102
  },
  "hsl": {
    "h": 307.273,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38676,
    "c": 0.15974,
    "h": 334.1
  },
  "luminance": 0.04878
}

Semantic roles & 50–950 ramp

primary
#720F66
secondary
#33AA41
accent
#F34C35
background
#FAF5F9
surface
#F3E9F1
border
#CDC5CB
text
#0F050D
muted
#7F797E

Preview Lab

Preview with #720F66

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#720F66 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva