#720F34#720F34

#720F34 is a dark, vivid pink. Relative luminance 0.042; OKLCH L 36.4% C 0.133 H 5.5°. Best body text is #FFFFFF at 11.45:1 contrast (WCAG AA passes).

Color values

HEX	#720F34
RGB	rgb(114, 15, 52)
HSL	hsl(338, 77%, 25%)
HSV	hsv(338, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 54.4%, 55.3%)
CIE-LAB	lab(24.22, 43.28, 4.88)
CIE-LCH	lch(24.22, 43.55, 6.44°)
OKLab	oklab(36.4% 0.1324 0.0127)
OKLCH	oklch(36.4% 0.133 5.5)
XYZ	xyz(7.7308, 4.1681, 3.6456)
Luminance	0.0417 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F34 #0F724D

analogous

#720F65 #720F34 #721C0F

triadic

#720F34 #34720F #0F3472

tetradic

#720F34 #65720F #0F724D #1C0F72

square

#720F34 #65720F #0F724D #1C0F72

split-complementary

#720F34 #0F721C #0F6572

monochromatic

#1B040C #3C081B #720F34 #A8164D #DE1D65

Accessibility & contrast

On white

11.45

#720F34 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.83

#720F34 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F34

11.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F34	#FFFFFF	#000000	##FFFFFF
##720F34	1.00	11.45	1.83	11.45
#FFFFFF	11.45	1.00	21.00	1.00
#000000	1.83	21.00	1.00	21.00
##FFFFFF	11.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A2D35

Deuteranopia (green-blind)

#444032

Tritanopia (blue-blind)

#7D0020

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #720f34;
/* rgb */ color: rgb(114, 15, 52);
/* oklch */ color: oklch(36.4% 0.133 5.5);

Tailwind

colors: {
  custom: {
    50: '#a05b6b',
    500: '#720f34',
    950: '#000000',
  },
}

SCSS

$custom: #720f34;
$custom-light: #a05b6b;
$custom-dark: #000000;

JSON

{
  "hex": "#720f34",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 52
  },
  "hsl": {
    "h": 337.576,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.36403,
    "c": 0.133,
    "h": 5.5
  },
  "luminance": 0.04167
}

Semantic roles & 50–950 ramp

primary

#720F34

secondary

#33AA7D

accent

#F3AC35

background

#FAF5F6

surface

#F4E9EB

border

#CEC5C6

text

#100406

muted

#7F797A

Preview Lab

Preview with #720F34

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →