#720F61#720F61

#720F61 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.4% C 0.156 H 336.7°. Best body text is #FFFFFF at 10.73:1 contrast (WCAG AA passes).

Color values

HEX	#720F61
RGB	rgb(114, 15, 97)
HSL	hsl(310, 77%, 25%)
HSV	hsv(310, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 14.9%, 55.3%)
CIE-LAB	lab(26.11, 48.64, -22.60)
CIE-LCH	lch(26.11, 53.63, 335.08°)
OKLab	oklab(38.39% 0.1435 -0.0616)
OKLCH	oklch(38.39% 0.156 336.7)
XYZ	xyz(9.2681, 4.7830, 11.7421)
Luminance	0.0478 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F61 #0F7220

analogous

#510F72 #720F61 #720F2F

triadic

#720F61 #61720F #0F6172

tetradic

#720F61 #72510F #0F7220 #0F2F72

square

#720F61 #72510F #0F7220 #0F2F72

split-complementary

#720F61 #2F720F #0F7251

monochromatic

#1B0417 #3C0833 #720F61 #A8168F #DE1DBD

Accessibility & contrast

On white

10.73

#720F61 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#720F61 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F61

10.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F61	#FFFFFF	#000000	##FFFFFF
##720F61	1.00	10.73	1.96	10.73
#FFFFFF	10.73	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#123463

Deuteranopia (green-blind)

#37435F

Tritanopia (blue-blind)

#791839

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #720f61;
/* rgb */ color: rgb(114, 15, 97);
/* oklch */ color: oklch(38.4% 0.156 336.7);

Tailwind

colors: {
  custom: {
    50: '#9e5d8e',
    500: '#720f61',
    950: '#000000',
  },
}

SCSS

$custom: #720f61;
$custom-light: #9e5d8e;
$custom-dark: #000000;

JSON

{
  "hex": "#720f61",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 97
  },
  "hsl": {
    "h": 310.303,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38385,
    "c": 0.15615,
    "h": 336.7
  },
  "luminance": 0.04782
}

Semantic roles & 50–950 ramp

primary

#720F61

secondary

#33AA47

accent

#F35535

background

#FAF5F8

surface

#F4E9F0

border

#CEC5CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #720F61

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →