#720F42#720F42
#720F42 is a dark, vivid pink. Relative luminance 0.043; OKLCH L 36.9% C 0.138 H 355.8°. Best body text is #FFFFFF at 11.28:1 contrast (WCAG AA passes).
Color values
| HEX | #720F42 |
|---|---|
| RGB | rgb(114, 15, 66) |
| HSL | hsl(329, 77%, 25%) |
| HSV | hsv(329, 87%, 45%) |
| CMYK | cmyk(0%, 86.8%, 42.1%, 55.3%) |
| CIE-LAB | lab(24.68, 44.63, -4.06) |
| CIE-LCH | lch(24.68, 44.81, 354.81°) |
| OKLab | oklab(36.89% 0.1375 -0.0101) |
| OKLCH | oklch(36.89% 0.138 355.8) |
| XYZ | xyz(8.0942, 4.3135, 5.5596) |
| Luminance | 0.0431 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.62
Red Purple
#820747
ΔE00 3.12
Wine (survey)
#80013F
ΔE00 3.66
Velvet
#750851
ΔE00 4.41
Reddish Purple
#910951
ΔE00 6.03
Mulberry
#920A4E
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#720F42 #0F723F
analogous
#700F72 #720F42 #720F10
triadic
#720F42 #42720F #0F4272
tetradic
#720F42 #72700F #0F723F #0F1072
square
#720F42 #72700F #0F723F #0F1072
split-complementary
#720F42 #10720F #0F7270
monochromatic
#1B0410 #3C0823 #720F42 #A81661 #DE1D81
Accessibility & contrast
On white
11.28
#720F42 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.86
#720F42 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #720F42
11.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##720F42 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##720F42 | 1.00 | 11.28 | 1.86 | 11.28 |
| #FFFFFF | 11.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.86 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#262F43
Deuteranopia (green-blind)
#414140
Tritanopia (blue-blind)
#7C0027
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #720f42; /* rgb */ color: rgb(114, 15, 66); /* oklch */ color: oklch(36.9% 0.138 355.8);
Tailwind
colors: {
custom: {
50: '#9f5b76',
500: '#720f42',
950: '#000000',
},
}SCSS
$custom: #720f42; $custom-light: #9f5b76; $custom-dark: #000000;
JSON
{
"hex": "#720f42",
"rgb": {
"r": 114,
"g": 15,
"b": 66
},
"hsl": {
"h": 329.091,
"s": 76.744,
"l": 25.294
},
"oklch": {
"l": 0.36892,
"c": 0.13782,
"h": 355.8
},
"luminance": 0.04312
}Semantic roles & 50–950 ramp
primary
#720F42
secondary
#33AA6D
accent
#F39135
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#0F0408
muted
#7F797B