#720F71#720F71

#720F71 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.4% C 0.168 H 328.7°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).

Color values

HEX	#720F71
RGB	rgb(114, 15, 113)
HSL	hsl(301, 77%, 25%)
HSV	hsv(301, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 0.9%, 55.3%)
CIE-LAB	lab(27.05, 51.19, -31.48)
CIE-LCH	lch(27.05, 60.09, 328.41°)
OKLab	oklab(39.36% 0.1435 -0.0873)
OKLCH	oklch(39.36% 0.168 328.7)
XYZ	xyz(10.0908, 5.1121, 16.0748)
Luminance	0.0511 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F71 #0F7210

analogous

#410F72 #720F71 #720F3F

triadic

#720F71 #71720F #0F7172

tetradic

#720F71 #72410F #0F7210 #0F3F72

square

#720F71 #72410F #0F7210 #0F3F72

split-complementary

#720F71 #3F720F #0F7241

monochromatic

#1B041B #3C083B #720F71 #A816A7 #DE1DDC

Accessibility & contrast

On white

10.38

#720F71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#720F71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F71

10.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F71	#FFFFFF	#000000	##FFFFFF
##720F71	1.00	10.38	2.02	10.38
#FFFFFF	10.38	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003873

Deuteranopia (green-blind)

#2F446F

Tritanopia (blue-blind)

#762242

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #720f71;
/* rgb */ color: rgb(114, 15, 113);
/* oklch */ color: oklch(39.4% 0.168 328.7);

Tailwind

colors: {
  custom: {
    50: '#9e5e9a',
    500: '#720f71',
    950: '#000000',
  },
}

SCSS

$custom: #720f71;
$custom-light: #9e5e9a;
$custom-dark: #000000;

JSON

{
  "hex": "#720f71",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 113
  },
  "hsl": {
    "h": 300.606,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.39362,
    "c": 0.16798,
    "h": 328.7
  },
  "luminance": 0.05111
}

Semantic roles & 50–950 ramp

primary

#720F71

secondary

#33AA34

accent

#F33635

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #720F71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →