#720F65#720F65

#720F65 is a dark, vivid purple. Relative luminance 0.049; OKLCH L 38.6% C 0.159 H 334.6°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).

Color values

HEX	#720F65
RGB	rgb(114, 15, 101)
HSL	hsl(308, 77%, 25%)
HSV	hsv(308, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 11.4%, 55.3%)
CIE-LAB	lab(26.33, 49.25, -24.86)
CIE-LCH	lch(26.33, 55.17, 333.22°)
OKLab	oklab(38.62% 0.1437 -0.0682)
OKLCH	oklch(38.62% 0.159 334.6)
XYZ	xyz(9.4593, 4.8595, 12.7492)
Luminance	0.0486 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F65 #0F721C

analogous

#4D0F72 #720F65 #720F33

triadic

#720F65 #65720F #0F6572

tetradic

#720F65 #724D0F #0F721C #0F3372

square

#720F65 #724D0F #0F721C #0F3372

split-complementary

#720F65 #33720F #0F724D

monochromatic

#1B0418 #3C0835 #720F65 #A81695 #DE1DC5

Accessibility & contrast

On white

10.65

#720F65 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#720F65 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F65

10.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F65	#FFFFFF	#000000	##FFFFFF
##720F65	1.00	10.65	1.97	10.65
#FFFFFF	10.65	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3567

Deuteranopia (green-blind)

#364363

Tritanopia (blue-blind)

#781A3B

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #720f65;
/* rgb */ color: rgb(114, 15, 101);
/* oklch */ color: oklch(38.6% 0.159 334.6);

Tailwind

colors: {
  custom: {
    50: '#9e5d91',
    500: '#720f65',
    950: '#000000',
  },
}

SCSS

$custom: #720f65;
$custom-light: #9e5d91;
$custom-dark: #000000;

JSON

{
  "hex": "#720f65",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 101
  },
  "hsl": {
    "h": 307.879,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.38617,
    "c": 0.15901,
    "h": 334.6
  },
  "luminance": 0.04859
}

Semantic roles & 50–950 ramp

primary

#720F65

secondary

#33AA43

accent

#F34E35

background

#FAF5F8

surface

#F3E9F0

border

#CDC5CB

text

#0F050D

muted

#7F797D

Preview Lab

Preview with #720F65

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →