#720F30#720F30

#720F30 is a dark, vivid pink. Relative luminance 0.041; OKLCH L 36.3% C 0.132 H 8.3°. Best body text is #FFFFFF at 11.50:1 contrast (WCAG AA passes).

Color values

HEX	#720F30
RGB	rgb(114, 15, 48)
HSL	hsl(340, 77%, 25%)
HSV	hsv(340, 87%, 45%)
CMYK	cmyk(0%, 86.8%, 57.9%, 55.3%)
CIE-LAB	lab(24.11, 42.95, 7.49)
CIE-LCH	lch(24.11, 43.60, 9.89°)
OKLab	oklab(36.29% 0.1308 0.019)
OKLCH	oklch(36.29% 0.132 8.3)
XYZ	xyz(7.6445, 4.1336, 3.1911)
Luminance	0.0413 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#720F30 #0F7251

analogous

#720F61 #720F30 #721F0F

triadic

#720F30 #30720F #0F3072

tetradic

#720F30 #61720F #0F7251 #1F0F72

square

#720F30 #61720F #0F7251 #1F0F72

split-complementary

#720F30 #0F721F #0F6172

monochromatic

#1B040B #3C0819 #720F30 #A81647 #DE1D5E

Accessibility & contrast

On white

11.50

#720F30 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.83

#720F30 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #720F30

11.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##720F30	#FFFFFF	#000000	##FFFFFF
##720F30	1.00	11.50	1.83	11.50
#FFFFFF	11.50	1.00	21.00	1.00
#000000	1.83	21.00	1.00	21.00
##FFFFFF	11.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B2D31

Deuteranopia (green-blind)

#45402E

Tritanopia (blue-blind)

#7D001E

Achromatopsia (no color)

#393939

Design tokens & code

CSS

--color: #720f30;
/* rgb */ color: rgb(114, 15, 48);
/* oklch */ color: oklch(36.3% 0.132 8.3);

Tailwind

colors: {
  custom: {
    50: '#a05b68',
    500: '#720f30',
    950: '#000000',
  },
}

SCSS

$custom: #720f30;
$custom-light: #a05b68;
$custom-dark: #000000;

JSON

{
  "hex": "#720f30",
  "rgb": {
    "r": 114,
    "g": 15,
    "b": 48
  },
  "hsl": {
    "h": 340,
    "s": 76.744,
    "l": 25.294
  },
  "oklch": {
    "l": 0.36285,
    "c": 0.13214,
    "h": 8.3
  },
  "luminance": 0.04132
}

Semantic roles & 50–950 ramp

primary

#720F30

secondary

#33AA82

accent

#F3B435

background

#FAF5F6

surface

#F4E9EB

border

#CEC5C6

text

#100406

muted

#7F797A

Preview Lab

Preview with #720F30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →