#694AAF#694AAF

#694AAF is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.4% C 0.154 H 294.2°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#694AAF
RGB	rgb(105, 74, 175)
HSL	hsl(258, 41%, 49%)
HSV	hsv(258, 58%, 69%)
CMYK	cmyk(40%, 57.7%, 0%, 31.4%)
CIE-LAB	lab(39.57, 36.60, -49.57)
CIE-LCH	lch(39.57, 61.62, 306.44°)
OKLab	oklab(49.44% 0.0633 -0.1409)
OKLCH	oklch(49.44% 0.154 294.2)
XYZ	xyz(16.0103, 10.9956, 41.8280)
Luminance	0.1100 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AAF #90AF4A

analogous

#4A5EAF #694AAF #9C4AAF

triadic

#694AAF #AF694A #4AAF69

tetradic

#694AAF #AF4A5E #90AF4A #4AAF9C

square

#694AAF #AF4A5E #90AF4A #4AAF9C

split-complementary

#694AAF #AF9C4A #5EAF4A

monochromatic

#352659 #4F3884 #694AAF #8B73C4 #AF9ED6

Accessibility & contrast

On white

6.56

#694AAF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#694AAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AAF

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AAF	#FFFFFF	#000000	##FFFFFF
##694AAF	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#115EB2

Deuteranopia (green-blind)

#1E5CAD

Tritanopia (blue-blind)

#576075

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #694aaf;
/* rgb */ color: rgb(105, 74, 175);
/* oklch */ color: oklch(49.4% 0.154 294.2);

Tailwind

colors: {
  custom: {
    50: '#987ec7',
    500: '#694aaf',
    950: '#000000',
  },
}

SCSS

$custom: #694aaf;
$custom-light: #987ec7;
$custom-dark: #000000;

JSON

{
  "hex": "#694aaf",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 175
  },
  "hsl": {
    "h": 258.416,
    "s": 40.562,
    "l": 48.824
  },
  "oklch": {
    "l": 0.49444,
    "c": 0.15449,
    "h": 294.2
  },
  "luminance": 0.10996
}

Semantic roles & 50–950 ramp

primary

#694AAF

secondary

#B4C292

accent

#D057AB

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0E0A13

muted

#7E7C82

Preview Lab

Preview with #694AAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →