#694AAC#694AAC

#694AAC is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.2% C 0.151 H 294.8°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#694AAC
RGB	rgb(105, 74, 172)
HSL	hsl(259, 40%, 48%)
HSV	hsv(259, 57%, 67%)
CMYK	cmyk(39%, 57%, 0%, 32.5%)
CIE-LAB	lab(39.38, 35.76, -48.11)
CIE-LCH	lch(39.38, 59.95, 306.62°)
OKLab	oklab(49.24% 0.0633 -0.1366)
OKLCH	oklch(49.24% 0.151 294.8)
XYZ	xyz(15.7189, 10.8790, 40.2934)
Luminance	0.1088 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.64

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694AAC #8DAC4A

analogous

#4A5CAC #694AAC #9A4AAC

triadic

#694AAC #AC694A #4AAC69

tetradic

#694AAC #AC4A5C #8DAC4A #4AAC9A

square

#694AAC #AC4A5C #8DAC4A #4AAC9A

split-complementary

#694AAC #AC9A4A #5CAC4A

monochromatic

#352556 #4F3881 #694AAC #8B71C2 #AE9CD4

Accessibility & contrast

On white

6.61

#694AAC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#694AAC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694AAC

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694AAC	#FFFFFF	#000000	##FFFFFF
##694AAC	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#185EAF

Deuteranopia (green-blind)

#235BAA

Tritanopia (blue-blind)

#585F74

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #694aac;
/* rgb */ color: rgb(105, 74, 172);
/* oklch */ color: oklch(49.2% 0.151 294.8);

Tailwind

colors: {
  custom: {
    50: '#987dc5',
    500: '#694aac',
    950: '#000000',
  },
}

SCSS

$custom: #694aac;
$custom-light: #987dc5;
$custom-dark: #000000;

JSON

{
  "hex": "#694aac",
  "rgb": {
    "r": 105,
    "g": 74,
    "b": 172
  },
  "hsl": {
    "h": 258.98,
    "s": 39.837,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49236,
    "c": 0.15058,
    "h": 294.8
  },
  "luminance": 0.10879
}

Semantic roles & 50–950 ramp

primary

#694AAC

secondary

#B2C191

accent

#D058AA

background

#F9F7FC

surface

#F2EEF8

border

#CCC9D1

text

#0E0A13

muted

#7E7C82

Preview Lab

Preview with #694AAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →