#694CA4#694CA4

#694CA4 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.0% C 0.137 H 296.2°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#694CA4
RGB	rgb(105, 76, 164)
HSL	hsl(260, 37%, 47%)
HSV	hsv(260, 54%, 64%)
CMYK	cmyk(36%, 53.7%, 0%, 35.7%)
CIE-LAB	lab(39.33, 32.36, -43.43)
CIE-LCH	lch(39.33, 54.16, 306.69°)
OKLab	oklab(49.04% 0.0604 -0.1229)
OKLCH	oklch(49.04% 0.137 296.2)
XYZ	xyz(15.1093, 10.8522, 36.4134)
Luminance	0.1085 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#694CA4 #87A44C

analogous

#4C5BA4 #694CA4 #954CA4

triadic

#694CA4 #A4694C #4CA469

tetradic

#694CA4 #A44C5B #87A44C #4CA495

square

#694CA4 #A44C5B #87A44C #4CA495

split-complementary

#694CA4 #A4954C #5BA44C

monochromatic

#332550 #4E397A #694CA4 #8A70BD #AC9AD0

Accessibility & contrast

On white

6.62

#694CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#694CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #694CA4

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##694CA4	#FFFFFF	#000000	##FFFFFF
##694CA4	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA7

Deuteranopia (green-blind)

#305BA2

Tritanopia (blue-blind)

#5B5E70

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #694ca4;
/* rgb */ color: rgb(105, 76, 164);
/* oklch */ color: oklch(49.0% 0.137 296.2);

Tailwind

colors: {
  custom: {
    50: '#977fbf',
    500: '#694ca4',
    950: '#000000',
  },
}

SCSS

$custom: #694ca4;
$custom-light: #977fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#694ca4",
  "rgb": {
    "r": 105,
    "g": 76,
    "b": 164
  },
  "hsl": {
    "h": 259.773,
    "s": 36.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.4904,
    "c": 0.13693,
    "h": 296.2
  },
  "luminance": 0.10852
}

Semantic roles & 50–950 ramp

primary

#694CA4

secondary

#AEBD8F

accent

#CD5BA7

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0E0A12

muted

#7E7C81

Preview Lab

Preview with #694CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →