#404AD4#404AD4

#404AD4 is a mid, highly saturated blue. Relative luminance 0.107; OKLCH L 49.2% C 0.208 H 272.7°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX#404AD4
RGBrgb(64, 74, 212)
HSLhsl(236, 63%, 54%)
HSVhsv(236, 70%, 83%)
CMYKcmyk(69.8%, 65.1%, 0%, 16.9%)
CIE-LABlab(39.14, 40.94, -72.01)
CIE-LCHlch(39.14, 82.84, 299.62°)
OKLaboklab(49.2% 0.0099 -0.208)
OKLCHoklch(49.2% 0.208 272.7)
XYZxyz(16.4428, 10.7394, 63.4810)
Luminance0.1074 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#404AD4 #D4CA40
analogous
#4094D4 #404AD4 #8040D4
triadic
#404AD4 #D4404A #4AD440
tetradic
#404AD4 #D44094 #D4CA40 #40D480
square
#404AD4 #D44094 #D4CA40 #40D480
split-complementary
#404AD4 #D48040 #94D440
monochromatic
#1C237D #2731AF #404AD4 #7279DF #A4A9EA

Accessibility & contrast

On white

6.67
#404AD4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.15
#404AD4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #404AD4
6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##404AD4#FFFFFF#000000##FFFFFF
##404AD41.006.673.156.67
#FFFFFF6.671.0021.001.00
#0000003.1521.001.0021.00
##FFFFFF6.671.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0063D8
Deuteranopia (green-blind)
#0055D1
Tritanopia (blue-blind)
#006E88
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #404ad4;
/* rgb */ color: rgb(64, 74, 212);
/* oklch */ color: oklch(49.2% 0.208 272.7);
Tailwind
colors: {
  custom: {
    50: '#887de2',
    500: '#404ad4',
    950: '#000000',
  },
}
SCSS
$custom: #404ad4;
$custom-light: #887de2;
$custom-dark: #000000;
JSON
{
  "hex": "#404ad4",
  "rgb": {
    "r": 64,
    "g": 74,
    "b": 212
  },
  "hsl": {
    "h": 235.946,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.49197,
    "c": 0.20828,
    "h": 272.7
  },
  "luminance": 0.10741
}

Semantic roles & 50–950 ramp

primary
#404AD4
secondary
#D7D398
accent
#DB42E6
background
#F9F7FE
surface
#F1EEFC
border
#CBC9D5
text
#0D0916
muted
#7E7B84

Preview Lab

Preview with #404AD4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#404AD4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva