#354DAC#354DAC

#354DAC is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.8% C 0.154 H 268.8°. Best body text is #FFFFFF at 7.48:1 contrast (WCAG AA passes).

Color values

HEX	#354DAC
RGB	rgb(53, 77, 172)
HSL	hsl(228, 53%, 44%)
HSV	hsv(228, 69%, 67%)
CMYK	cmyk(69.2%, 55.2%, 0%, 32.5%)
CIE-LAB	lab(36.07, 23.35, -53.66)
CIE-LCH	lch(36.07, 58.52, 293.52°)
OKLab	oklab(45.76% -0.0032 -0.1544)
OKLCH	oklch(45.76% 0.154 268.8)
XYZ	xyz(11.5659, 9.0421, 40.1575)
Luminance	0.0904 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354DAC #AC9435

analogous

#3589AC #354DAC #5935AC

triadic

#354DAC #AC354D #4DAC35

tetradic

#354DAC #AC3589 #AC9435 #35AC59

square

#354DAC #AC3589 #AC9435 #35AC59

split-complementary

#354DAC #AC5935 #89AC35

monochromatic

#18234E #27387D #354DAC #546CCA #8394D9

Accessibility & contrast

On white

7.48

#354DAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#354DAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354DAC

7.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354DAC	#FFFFFF	#000000	##FFFFFF
##354DAC	1.00	7.48	2.81	7.48
#FFFFFF	7.48	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAF

Deuteranopia (green-blind)

#0050AA

Tritanopia (blue-blind)

#006475

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #354dac;
/* rgb */ color: rgb(53, 77, 172);
/* oklch */ color: oklch(45.8% 0.154 268.8);

Tailwind

colors: {
  custom: {
    50: '#7b7ec5',
    500: '#354dac',
    950: '#000000',
  },
}

SCSS

$custom: #354dac;
$custom-light: #7b7ec5;
$custom-dark: #000000;

JSON

{
  "hex": "#354dac",
  "rgb": {
    "r": 53,
    "g": 77,
    "b": 172
  },
  "hsl": {
    "h": 227.899,
    "s": 52.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.4576,
    "c": 0.15442,
    "h": 268.8
  },
  "luminance": 0.09043
}

Semantic roles & 50–950 ramp

primary

#354DAC

secondary

#C2B47B

accent

#BF4CDC

background

#F8F7FC

surface

#EFEEF8

border

#CAC9D1

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #354DAC

Body copy rendered with the generated semantic roles for this colour.

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