#344ABF#344ABF
#344ABF is a mid, vivid blue. Relative luminance 0.094; OKLCH L 46.7% C 0.184 H 269.6°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).
Color values
| HEX | #344ABF |
|---|---|
| RGB | rgb(52, 74, 191) |
| HSL | hsl(231, 57%, 48%) |
| HSV | hsv(231, 73%, 75%) |
| CMYK | cmyk(72.8%, 61.3%, 0%, 25.1%) |
| CIE-LAB | lab(36.72, 32.12, -63.81) |
| CIE-LCH | lch(36.72, 71.43, 296.72°) |
| OKLab | oklab(46.7% -0.0014 -0.1843) |
| OKLCH | oklch(46.7% 0.184 269.6) |
| XYZ | xyz(13.2657, 9.3878, 50.3930) |
| Luminance | 0.0939 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Blue Blue
#2242C7
ΔE00 2.62
Blue (survey)
#0343DF
ΔE00 4.31
Ocean Blue
#4F42B5
ΔE00 4.98
Sapphire
#0F52BA
ΔE00 4.99
Cobalt
#0047AB
ΔE00 5.13
Sapphire (survey)
#2138AB
ΔE00 5.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344ABF #BFA934
analogous
#348FBF #344ABF #6434BF
triadic
#344ABF #BF344A #4ABF34
tetradic
#344ABF #BF348F #BFA934 #34BF64
square
#344ABF #BF348F #BFA934 #34BF64
split-complementary
#344ABF #BF6434 #8FBF34
monochromatic
#1A255F #27378F #344ABF #5D70D3 #8D9AE0
Accessibility & contrast
On white
7.30
#344ABF on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.88
#344ABF on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344ABF
7.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344ABF | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344ABF | 1.00 | 7.30 | 2.88 | 7.30 |
| #FFFFFF | 7.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005DC3
Deuteranopia (green-blind)
#0050BD
Tritanopia (blue-blind)
#00687D
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #344abf; /* rgb */ color: rgb(52, 74, 191); /* oklch */ color: oklch(46.7% 0.184 269.6);
Tailwind
colors: {
custom: {
50: '#7f7cd3',
500: '#344abf',
950: '#000000',
},
}SCSS
$custom: #344abf; $custom-light: #7f7cd3; $custom-dark: #000000;
JSON
{
"hex": "#344abf",
"rgb": {
"r": 52,
"g": 74,
"b": 191
},
"hsl": {
"h": 230.504,
"s": 57.202,
"l": 47.647
},
"oklch": {
"l": 0.467,
"c": 0.18427,
"h": 269.6
},
"luminance": 0.09389
}Semantic roles & 50–950 ramp
primary
#344ABF
secondary
#CABF84
accent
#C847E0
background
#F8F7FD
surface
#F0EEFA
border
#CBC9D3
text
#0B0914
muted
#7C7B83