#301D7C#301D7C

#301D7C is a dark, vivid violet. Relative luminance 0.030; OKLCH L 32.5% C 0.150 H 283.4°. Best body text is #FFFFFF at 13.19:1 contrast (WCAG AA passes).

Color values

HEX	#301D7C
RGB	rgb(48, 29, 124)
HSL	hsl(252, 62%, 30%)
HSV	hsv(252, 77%, 49%)
CMYK	cmyk(61.3%, 76.6%, 0%, 51.4%)
CIE-LAB	lab(19.89, 36.26, -50.58)
CIE-LCH	lch(19.89, 62.23, 305.64°)
OKLab	oklab(32.54% 0.0348 -0.1457)
OKLCH	oklch(32.54% 0.15 283.4)
XYZ	xyz(5.2953, 2.9620, 19.3576)
Luminance	0.0296 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D7C #697C1D

analogous

#1D397C #301D7C #601D7C

triadic

#301D7C #7C301D #1D7C30

tetradic

#301D7C #7C1D39 #697C1D #1D7C60

square

#301D7C #7C1D39 #697C1D #1D7C60

split-complementary

#301D7C #7C601D #397C1D

monochromatic

#0A0619 #1D114A #301D7C #4329AE #5E41D3

Accessibility & contrast

On white

13.19

#301D7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.59

#301D7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D7C

13.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D7C	#FFFFFF	#000000	##FFFFFF
##301D7C	1.00	13.19	1.59	13.19
#FFFFFF	13.19	1.00	21.00	1.00
#000000	1.59	21.00	1.00	21.00
##FFFFFF	13.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00337F

Deuteranopia (green-blind)

#002D7A

Tritanopia (blue-blind)

#00374B

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #301d7c;
/* rgb */ color: rgb(48, 29, 124);
/* oklch */ color: oklch(32.5% 0.150 283.4);

Tailwind

colors: {
  custom: {
    50: '#725ba3',
    500: '#301d7c',
    950: '#000000',
  },
}

SCSS

$custom: #301d7c;
$custom-light: #725ba3;
$custom-dark: #000000;

JSON

{
  "hex": "#301d7c",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 124
  },
  "hsl": {
    "h": 252,
    "s": 62.092,
    "l": 30
  },
  "oklch": {
    "l": 0.32539,
    "c": 0.14985,
    "h": 283.4
  },
  "luminance": 0.02962
}

Semantic roles & 50–950 ramp

primary

#301D7C

secondary

#9AB045

accent

#E543C5

background

#F7F5FA

surface

#EDE9F4

border

#C8C5CE

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301D7C

Body copy rendered with the generated semantic roles for this colour.

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