#301A96#301A96

#301A96 is a dark, vivid violet. Relative luminance 0.036; OKLCH L 35.0% C 0.184 H 279.1°. Best body text is #FFFFFF at 12.25:1 contrast (WCAG AA passes).

Color values

HEX	#301A96
RGB	rgb(48, 26, 150)
HSL	hsl(251, 70%, 35%)
HSV	hsv(251, 83%, 59%)
CMYK	cmyk(68%, 82.7%, 0%, 41.2%)
CIE-LAB	lab(22.19, 45.88, -63.07)
CIE-LCH	lch(22.19, 78.00, 306.03°)
OKLab	oklab(34.99% 0.0291 -0.1821)
OKLCH	oklch(34.99% 0.184 279.1)
XYZ	xyz(7.0916, 3.5686, 29.1633)
Luminance	0.0357 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A96 #80961A

analogous

#1A4296 #301A96 #6E1A96

triadic

#301A96 #96301A #1A9630

tetradic

#301A96 #961A42 #80961A #1A966E

square

#301A96 #961A42 #80961A #1A966E

split-complementary

#301A96 #966E1A #42961A

monochromatic

#0F082E #1F1162 #301A96 #4123CA #654BE0

Accessibility & contrast

On white

12.25

#301A96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.71

#301A96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A96

12.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A96	#FFFFFF	#000000	##FFFFFF
##301A96	1.00	12.25	1.71	12.25
#FFFFFF	12.25	1.00	21.00	1.00
#000000	1.71	21.00	1.00	21.00
##FFFFFF	12.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A99

Deuteranopia (green-blind)

#003094

Tritanopia (blue-blind)

#004159

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301a96;
/* rgb */ color: rgb(48, 26, 150);
/* oklch */ color: oklch(35.0% 0.184 279.1);

Tailwind

colors: {
  custom: {
    50: '#785bb6',
    500: '#301a96',
    950: '#000000',
  },
}

SCSS

$custom: #301a96;
$custom-light: #785bb6;
$custom-dark: #000000;

JSON

{
  "hex": "#301a96",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 150
  },
  "hsl": {
    "h": 250.645,
    "s": 70.455,
    "l": 34.51
  },
  "oklch": {
    "l": 0.34987,
    "c": 0.18446,
    "h": 279.1
  },
  "luminance": 0.03569
}

Semantic roles & 50–950 ramp

primary

#301A96

secondary

#ACC24A

accent

#ED3BCE

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301A96

Body copy rendered with the generated semantic roles for this colour.

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