#294B96#294B96

#294B96 is a dark, vivid blue. Relative luminance 0.077; OKLCH L 43.1% C 0.130 H 263.6°. Best body text is #FFFFFF at 8.26:1 contrast (WCAG AA passes).

Color values

HEX	#294B96
RGB	rgb(41, 75, 150)
HSL	hsl(221, 57%, 37%)
HSV	hsv(221, 73%, 59%)
CMYK	cmyk(72.7%, 50%, 0%, 41.2%)
CIE-LAB	lab(33.36, 14.58, -44.84)
CIE-LCH	lch(33.36, 47.15, 288.01°)
OKLab	oklab(43.05% -0.0145 -0.1287)
OKLCH	oklch(43.05% 0.13 263.6)
XYZ	xyz(8.9336, 7.7046, 29.8646)
Luminance	0.0771 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294B96 #967429

analogous

#298296 #294B96 #3D2996

triadic

#294B96 #96294B #4B9629

tetradic

#294B96 #962982 #967429 #29963D

square

#294B96 #962982 #967429 #29963D

split-complementary

#294B96 #963D29 #829629

monochromatic

#0F1B36 #1C3366 #294B96 #3663C6 #6588D5

Accessibility & contrast

On white

8.26

#294B96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.54

#294B96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294B96

8.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294B96	#FFFFFF	#000000	##FFFFFF
##294B96	1.00	8.26	2.54	8.26
#FFFFFF	8.26	1.00	21.00	1.00
#000000	2.54	21.00	1.00	21.00
##FFFFFF	8.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215499

Deuteranopia (green-blind)

#004A94

Tritanopia (blue-blind)

#005D69

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #294b96;
/* rgb */ color: rgb(41, 75, 150);
/* oklch */ color: oklch(43.1% 0.130 263.6);

Tailwind

colors: {
  custom: {
    50: '#717cb5',
    500: '#294b96',
    950: '#000000',
  },
}

SCSS

$custom: #294b96;
$custom-light: #717cb5;
$custom-dark: #000000;

JSON

{
  "hex": "#294b96",
  "rgb": {
    "r": 41,
    "g": 75,
    "b": 150
  },
  "hsl": {
    "h": 221.284,
    "s": 57.068,
    "l": 37.451
  },
  "oklch": {
    "l": 0.43053,
    "c": 0.12954,
    "h": 263.6
  },
  "luminance": 0.07706
}

Semantic roles & 50–950 ramp

primary

#294B96

secondary

#BB9E60

accent

#B147E0

background

#F7F7FB

surface

#EDEEF6

border

#C8C9D0

text

#090911

muted

#7B7B80

Preview Lab

Preview with #294B96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →