#2723A7#2723A7

#2723A7 is a dark, vivid blue. Relative luminance 0.044; OKLCH L 37.4% C 0.199 H 272.5°. Best body text is #FFFFFF at 11.14:1 contrast (WCAG AA passes).

Color values

HEX	#2723A7
RGB	rgb(39, 35, 167)
HSL	hsl(242, 65%, 40%)
HSV	hsv(242, 79%, 65%)
CMYK	cmyk(76.6%, 79%, 0%, 34.5%)
CIE-LAB	lab(25.02, 45.99, -68.79)
CIE-LCH	lch(25.02, 82.75, 303.76°)
OKLab	oklab(37.36% 0.0085 -0.1991)
OKLCH	oklch(37.36% 0.199 272.5)
XYZ	xyz(8.4104, 4.4225, 36.9621)
Luminance	0.0442 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2723A7 #A3A723

analogous

#2361A7 #2723A7 #6923A7

triadic

#2723A7 #A72723 #23A727

tetradic

#2723A7 #A72361 #A3A723 #23A769

square

#2723A7 #A72361 #A3A723 #23A769

split-complementary

#2723A7 #A76923 #61A723

monochromatic

#0F0E42 #1B1874 #2723A7 #3833D4 #6966DF

Accessibility & contrast

On white

11.14

#2723A7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.88

#2723A7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2723A7

11.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2723A7	#FFFFFF	#000000	##FFFFFF
##2723A7	1.00	11.14	1.88	11.14
#FFFFFF	11.14	1.00	21.00	1.00
#000000	1.88	21.00	1.00	21.00
##FFFFFF	11.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0042AB

Deuteranopia (green-blind)

#0035A5

Tritanopia (blue-blind)

#004B65

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #2723a7;
/* rgb */ color: rgb(39, 35, 167);
/* oklch */ color: oklch(37.4% 0.199 272.5);

Tailwind

colors: {
  custom: {
    50: '#7861c2',
    500: '#2723a7',
    950: '#000000',
  },
}

SCSS

$custom: #2723a7;
$custom-light: #7861c2;
$custom-dark: #000000;

JSON

{
  "hex": "#2723a7",
  "rgb": {
    "r": 39,
    "g": 35,
    "b": 167
  },
  "hsl": {
    "h": 241.818,
    "s": 65.347,
    "l": 39.608
  },
  "oklch": {
    "l": 0.37358,
    "c": 0.19927,
    "h": 272.5
  },
  "luminance": 0.04423
}

Semantic roles & 50–950 ramp

primary

#2723A7

secondary

#C1C461

accent

#E83FE3

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0B0513

muted

#7C7982

Preview Lab

Preview with #2723A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →