#FD738C#FD738C

#FD738C is a light, vivid red. Relative luminance 0.350; OKLCH L 72.6% C 0.169 H 11.0°. Best body text is #000000 at 8.01:1 contrast (WCAG AA passes).

Color values

HEX	#FD738C
RGB	rgb(253, 115, 140)
HSL	hsl(349, 97%, 72%)
HSV	hsv(349, 55%, 99%)
CMYK	cmyk(0%, 54.5%, 44.7%, 0.8%)
CIE-LAB	lab(65.78, 54.79, 12.53)
CIE-LCH	lch(65.78, 56.20, 12.88°)
OKLab	oklab(72.63% 0.166 0.0324)
OKLCH	oklch(72.63% 0.169 11)
XYZ	xyz(51.3759, 35.0432, 28.8643)
Luminance	0.3504 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#FD738C #73FDE4

analogous

#FD73D1 #FD738C #FD9F73

triadic

#FD738C #8CFD73 #738CFD

tetradic

#FD738C #D1FD73 #73FDE4 #9F73FD

square

#FD738C #D1FD73 #73FDE4 #9F73FD

split-complementary

#FD738C #73FD9F #73D1FD

monochromatic

#F2032F #FC375A #FD738C #FEAFBE #FFE1E6

Accessibility & contrast

On white

2.62

#FD738C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

8.01

#FD738C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #FD738C

8.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##FD738C	#FFFFFF	#000000	##000000
##FD738C	1.00	2.62	8.01	8.01
#FFFFFF	2.62	1.00	21.00	21.00
#000000	8.01	21.00	1.00	1.00
##000000	8.01	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8F8F8C

Deuteranopia (green-blind)

#B3AA89

Tritanopia (blue-blind)

#FF627C

Achromatopsia (no color)

#A0A0A0

Design tokens & code

CSS

--color: #fd738c;
/* rgb */ color: rgb(253, 115, 140);
/* oklch */ color: oklch(72.6% 0.169 11.0);

Tailwind

colors: {
  custom: {
    50: '#ffa0ad',
    500: '#fd738c',
    950: '#000000',
  },
}

SCSS

$custom: #fd738c;
$custom-light: #ffa0ad;
$custom-dark: #000000;

JSON

{
  "hex": "#fd738c",
  "rgb": {
    "r": 253,
    "g": 115,
    "b": 140
  },
  "hsl": {
    "h": 349.13,
    "s": 97.183,
    "l": 72.157
  },
  "oklch": {
    "l": 0.72634,
    "c": 0.16917,
    "h": 11
  },
  "luminance": 0.35038
}

Semantic roles & 50–950 ramp

primary

#FD738C

secondary

#D4F7F1

accent

#E6BC00

background

#FFFAFA

surface

#FFF4F4

border

#D7CECE

text

#190F10

muted

#877F7F

Preview Lab

Preview with #FD738C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →