#FD729D#FD729D

#FD729D is a light, vivid pink. Relative luminance 0.354; OKLCH L 73.0% C 0.174 H 3.0°. Best body text is #000000 at 8.07:1 contrast (WCAG AA passes).

Color values

HEX	#FD729D
RGB	rgb(253, 114, 157)
HSL	hsl(341, 97%, 72%)
HSV	hsv(341, 55%, 99%)
CMYK	cmyk(0%, 54.9%, 37.9%, 0.8%)
CIE-LAB	lab(66.03, 56.98, 3.20)
CIE-LCH	lch(66.03, 57.07, 3.21°)
OKLab	oklab(72.95% 0.1735 0.009)
OKLCH	oklch(72.95% 0.174 3)
XYZ	xyz(52.6142, 35.3571, 35.9455)
Luminance	0.3535 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#FD729D #72FDD2

analogous

#FD72E2 #FD729D #FD8D72

triadic

#FD729D #9DFD72 #729DFD

tetradic

#FD729D #E2FD72 #72FDD2 #8D72FD

square

#FD729D #E2FD72 #72FDD2 #8D72FD

split-complementary

#FD729D #72FD8D #72E2FD

monochromatic

#F1034D #FC3673 #FD729D #FEAEC7 #FFE1EA

Accessibility & contrast

On white

2.60

#FD729D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

8.07

#FD729D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #FD729D

8.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##FD729D	#FFFFFF	#000000	##000000
##FD729D	1.00	2.60	8.07	8.07
#FFFFFF	2.60	1.00	21.00	21.00
#000000	8.07	21.00	1.00	1.00
##000000	8.07	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8B909E

Deuteranopia (green-blind)

#AFAA9A

Tritanopia (blue-blind)

#FF6582

Achromatopsia (no color)

#A0A0A0

Design tokens & code

CSS

--color: #fd729d;
/* rgb */ color: rgb(253, 114, 157);
/* oklch */ color: oklch(73.0% 0.174 3.0);

Tailwind

colors: {
  custom: {
    50: '#ff9fb9',
    500: '#fd729d',
    950: '#000000',
  },
}

SCSS

$custom: #fd729d;
$custom-light: #ff9fb9;
$custom-dark: #000000;

JSON

{
  "hex": "#fd729d",
  "rgb": {
    "r": 253,
    "g": 114,
    "b": 157
  },
  "hsl": {
    "h": 341.439,
    "s": 97.203,
    "l": 71.961
  },
  "oklch": {
    "l": 0.72954,
    "c": 0.17376,
    "h": 3
  },
  "luminance": 0.35352
}

Semantic roles & 50–950 ramp

primary

#FD729D

secondary

#D4F7EC

accent

#E69F00

background

#FFFAFB

surface

#FFF4F6

border

#D7CED0

text

#190F11

muted

#877F80

Preview Lab

Preview with #FD729D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →