#FD728C#FD728C

#FD728C is a light, vivid red. Relative luminance 0.348; OKLCH L 72.5% C 0.170 H 10.8°. Best body text is #000000 at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#FD728C
RGB	rgb(253, 114, 140)
HSL	hsl(349, 97%, 72%)
HSV	hsv(349, 55%, 99%)
CMYK	cmyk(0%, 54.9%, 44.7%, 0.8%)
CIE-LAB	lab(65.61, 55.25, 12.28)
CIE-LCH	lch(65.61, 56.60, 12.53°)
OKLab	oklab(72.5% 0.1675 0.0318)
OKLCH	oklch(72.5% 0.17 10.8)
XYZ	xyz(51.2624, 34.8164, 28.8265)
Luminance	0.3481 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#FD728C #72FDE3

analogous

#FD72D2 #FD728C #FD9E72

triadic

#FD728C #8CFD72 #728CFD

tetradic

#FD728C #D2FD72 #72FDE3 #9E72FD

square

#FD728C #D2FD72 #72FDE3 #9E72FD

split-complementary

#FD728C #72FD9E #72D2FD

monochromatic

#F10330 #FC365B #FD728C #FEAEBD #FFE1E6

Accessibility & contrast

On white

2.64

#FD728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.96

#FD728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #FD728C

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##FD728C	#FFFFFF	#000000	##000000
##FD728C	1.00	2.64	7.96	7.96
#FFFFFF	2.64	1.00	21.00	21.00
#000000	7.96	21.00	1.00	1.00
##000000	7.96	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8F8E8C

Deuteranopia (green-blind)

#B2AA89

Tritanopia (blue-blind)

#FF617C

Achromatopsia (no color)

#9F9F9F

Design tokens & code

CSS

--color: #fd728c;
/* rgb */ color: rgb(253, 114, 140);
/* oklch */ color: oklch(72.5% 0.170 10.8);

Tailwind

colors: {
  custom: {
    50: '#ff9fad',
    500: '#fd728c',
    950: '#000000',
  },
}

SCSS

$custom: #fd728c;
$custom-light: #ff9fad;
$custom-dark: #000000;

JSON

{
  "hex": "#fd728c",
  "rgb": {
    "r": 253,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 348.777,
    "s": 97.203,
    "l": 71.961
  },
  "oklch": {
    "l": 0.72501,
    "c": 0.17047,
    "h": 10.8
  },
  "luminance": 0.34811
}

Semantic roles & 50–950 ramp

primary

#FD728C

secondary

#D4F7F0

accent

#E6BB00

background

#FFFAFA

surface

#FFF4F4

border

#D7CECE

text

#190F10

muted

#877F7F

Preview Lab

Preview with #FD728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →