#FD727B#FD727B

#FD727B is a light, vivid red. Relative luminance 0.343; OKLCH L 72.1% C 0.170 H 18.4°. Best body text is #000000 at 7.87:1 contrast (WCAG AA passes).

Color values

HEX	#FD727B
RGB	rgb(253, 114, 123)
HSL	hsl(356, 97%, 72%)
HSV	hsv(356, 55%, 99%)
CMYK	cmyk(0%, 54.9%, 51.4%, 0.8%)
CIE-LAB	lab(65.24, 53.73, 21.43)
CIE-LCH	lch(65.24, 57.84, 21.75°)
OKLab	oklab(72.11% 0.1611 0.0537)
OKLCH	oklch(72.11% 0.17 18.4)
XYZ	xyz(50.1044, 34.3532, 22.7273)
Luminance	0.3435 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#FD727B #72FDF4

analogous

#FD72C1 #FD727B #FDAF72

triadic

#FD727B #7BFD72 #727BFD

tetradic

#FD727B #C1FD72 #72FDF4 #AF72FD

square

#FD727B #C1FD72 #72FDF4 #AF72FD

split-complementary

#FD727B #72FDAF #72C1FD

monochromatic

#F10313 #FC3643 #FD727B #FEAEB3 #FFE1E3

Accessibility & contrast

On white

2.67

#FD727B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.87

#FD727B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #FD727B

7.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##FD727B	#FFFFFF	#000000	##000000
##FD727B	1.00	2.67	7.87	7.87
#FFFFFF	2.67	1.00	21.00	21.00
#000000	7.87	21.00	1.00	1.00
##000000	7.87	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#928D7B

Deuteranopia (green-blind)

#B5A978

Tritanopia (blue-blind)

#FF5D76

Achromatopsia (no color)

#9E9E9E

Design tokens & code

CSS

--color: #fd727b;
/* rgb */ color: rgb(253, 114, 123);
/* oklch */ color: oklch(72.1% 0.170 18.4);

Tailwind

colors: {
  custom: {
    50: '#ff9fa1',
    500: '#fd727b',
    950: '#000000',
  },
}

SCSS

$custom: #fd727b;
$custom-light: #ff9fa1;
$custom-dark: #000000;

JSON

{
  "hex": "#fd727b",
  "rgb": {
    "r": 253,
    "g": 114,
    "b": 123
  },
  "hsl": {
    "h": 356.115,
    "s": 97.203,
    "l": 71.961
  },
  "oklch": {
    "l": 0.72108,
    "c": 0.16981,
    "h": 18.4
  },
  "luminance": 0.34347
}

Semantic roles & 50–950 ramp

primary

#FD727B

secondary

#D4F7F5

accent

#E6D700

background

#FFFAF9

surface

#FFF3F2

border

#D7CDCC

text

#190F0E

muted

#877F7E

Preview Lab

Preview with #FD727B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →