#F0728F#F0728F

#F0728F is a light, vivid red. Relative luminance 0.325; OKLCH L 70.8% C 0.157 H 7.5°. Best body text is #000000 at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#F0728F
RGB	rgb(240, 114, 143)
HSL	hsl(346, 81%, 69%)
HSV	hsv(346, 53%, 94%)
CMYK	cmyk(0%, 52.5%, 40.4%, 5.9%)
CIE-LAB	lab(63.79, 51.21, 7.73)
CIE-LCH	lch(63.79, 51.79, 8.59°)
OKLab	oklab(70.79% 0.1556 0.0205)
OKLCH	oklch(70.79% 0.157 7.5)
XYZ	xyz(46.9132, 32.5479, 29.7930)
Luminance	0.3254 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#F0728F #72F0D3

analogous

#F072CE #F0728F #F09472

triadic

#F0728F #8FF072 #728FF0

tetradic

#F0728F #CEF072 #72F0D3 #9472F0

square

#F0728F #CEF072 #72F0D3 #9472F0

split-complementary

#F0728F #72F094 #72CEF0

monochromatic

#D11641 #EA3B63 #F0728F #F6A9BB #FCE1E7

Accessibility & contrast

On white

2.80

#F0728F on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.51

#F0728F on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #F0728F

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##F0728F	#FFFFFF	#000000	##000000
##F0728F	1.00	2.80	7.51	7.51
#FFFFFF	2.80	1.00	21.00	21.00
#000000	7.51	21.00	1.00	1.00
##000000	7.51	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B90

Deuteranopia (green-blind)

#AAA48C

Tritanopia (blue-blind)

#FF657D

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #f0728f;
/* rgb */ color: rgb(240, 114, 143);
/* oklch */ color: oklch(70.8% 0.157 7.5);

Tailwind

colors: {
  custom: {
    50: '#f99eaf',
    500: '#f0728f',
    950: '#000000',
  },
}

SCSS

$custom: #f0728f;
$custom-light: #f99eaf;
$custom-dark: #000000;

JSON

{
  "hex": "#f0728f",
  "rgb": {
    "r": 240,
    "g": 114,
    "b": 143
  },
  "hsl": {
    "h": 346.19,
    "s": 80.769,
    "l": 69.412
  },
  "oklch": {
    "l": 0.70786,
    "c": 0.15693,
    "h": 7.5
  },
  "luminance": 0.32543
}

Semantic roles & 50–950 ramp

primary

#F0728F

secondary

#CDF1E9

accent

#DDAC08

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #F0728F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →