#F0728D#F0728D

#F0728D is a light, vivid red. Relative luminance 0.325; OKLCH L 70.7% C 0.157 H 8.5°. Best body text is #000000 at 7.50:1 contrast (WCAG AA passes).

Color values

HEX	#F0728D
RGB	rgb(240, 114, 141)
HSL	hsl(347, 81%, 69%)
HSV	hsv(347, 53%, 94%)
CMYK	cmyk(0%, 52.5%, 41.3%, 5.9%)
CIE-LAB	lab(63.74, 51.00, 8.81)
CIE-LCH	lch(63.74, 51.75, 9.80°)
OKLab	oklab(70.73% 0.1549 0.0232)
OKLCH	oklch(70.73% 0.157 8.5)
XYZ	xyz(46.7631, 32.4879, 29.0022)
Luminance	0.3248 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#F0728D #72F0D5

analogous

#F072CC #F0728D #F09672

triadic

#F0728D #8DF072 #728DF0

tetradic

#F0728D #CCF072 #72F0D5 #9672F0

square

#F0728D #CCF072 #72F0D5 #9672F0

split-complementary

#F0728D #72F096 #72CCF0

monochromatic

#D1163E #EA3B60 #F0728D #F6A9BA #FCE1E6

Accessibility & contrast

On white

2.80

#F0728D on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.50

#F0728D on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #F0728D

7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##F0728D	#FFFFFF	#000000	##000000
##F0728D	1.00	2.80	7.50	7.50
#FFFFFF	2.80	1.00	21.00	21.00
#000000	7.50	21.00	1.00	1.00
##000000	7.50	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B8E

Deuteranopia (green-blind)

#AAA48A

Tritanopia (blue-blind)

#FF647C

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #f0728d;
/* rgb */ color: rgb(240, 114, 141);
/* oklch */ color: oklch(70.7% 0.157 8.5);

Tailwind

colors: {
  custom: {
    50: '#f99eae',
    500: '#f0728d',
    950: '#000000',
  },
}

SCSS

$custom: #f0728d;
$custom-light: #f99eae;
$custom-dark: #000000;

JSON

{
  "hex": "#f0728d",
  "rgb": {
    "r": 240,
    "g": 114,
    "b": 141
  },
  "hsl": {
    "h": 347.143,
    "s": 80.769,
    "l": 69.412
  },
  "oklch": {
    "l": 0.70732,
    "c": 0.15658,
    "h": 8.5
  },
  "luminance": 0.32483
}

Semantic roles & 50–950 ramp

primary

#F0728D

secondary

#CDF1E9

accent

#DDB008

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #F0728D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →