#F0728C#F0728C

#F0728C is a light, vivid red. Relative luminance 0.325; OKLCH L 70.7% C 0.156 H 9.0°. Best body text is #000000 at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#F0728C
RGB	rgb(240, 114, 140)
HSL	hsl(348, 81%, 69%)
HSV	hsv(348, 53%, 94%)
CMYK	cmyk(0%, 52.5%, 41.7%, 5.9%)
CIE-LAB	lab(63.72, 50.89, 9.34)
CIE-LCH	lch(63.72, 51.74, 10.40°)
OKLab	oklab(70.71% 0.1545 0.0245)
OKLCH	oklch(70.71% 0.156 9)
XYZ	xyz(46.6890, 32.4582, 28.6121)
Luminance	0.3245 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#F0728C #72F0D6

analogous

#F072CB #F0728C #F09772

triadic

#F0728C #8CF072 #728CF0

tetradic

#F0728C #CBF072 #72F0D6 #9772F0

square

#F0728C #CBF072 #72F0D6 #9772F0

split-complementary

#F0728C #72F097 #72CBF0

monochromatic

#D1163D #EA3B5F #F0728C #F6A9B9 #FCE1E6

Accessibility & contrast

On white

2.80

#F0728C on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.49

#F0728C on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #F0728C

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##F0728C	#FFFFFF	#000000	##000000
##F0728C	1.00	2.80	7.49	7.49
#FFFFFF	2.80	1.00	21.00	21.00
#000000	7.49	21.00	1.00	1.00
##000000	7.49	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8A8B8D

Deuteranopia (green-blind)

#ABA489

Tritanopia (blue-blind)

#FF647C

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #f0728c;
/* rgb */ color: rgb(240, 114, 140);
/* oklch */ color: oklch(70.7% 0.156 9.0);

Tailwind

colors: {
  custom: {
    50: '#f99ead',
    500: '#f0728c',
    950: '#000000',
  },
}

SCSS

$custom: #f0728c;
$custom-light: #f99ead;
$custom-dark: #000000;

JSON

{
  "hex": "#f0728c",
  "rgb": {
    "r": 240,
    "g": 114,
    "b": 140
  },
  "hsl": {
    "h": 347.619,
    "s": 80.769,
    "l": 69.412
  },
  "oklch": {
    "l": 0.70706,
    "c": 0.15642,
    "h": 9
  },
  "luminance": 0.32453
}

Semantic roles & 50–950 ramp

primary

#F0728C

secondary

#CDF1EA

accent

#DDB108

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #F0728C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →