#F0728B#F0728B

#F0728B is a light, vivid red. Relative luminance 0.324; OKLCH L 70.7% C 0.156 H 9.5°. Best body text is #000000 at 7.48:1 contrast (WCAG AA passes).

Color values

HEX	#F0728B
RGB	rgb(240, 114, 139)
HSL	hsl(348, 81%, 69%)
HSV	hsv(348, 53%, 94%)
CMYK	cmyk(0%, 52.5%, 42.1%, 5.9%)
CIE-LAB	lab(63.70, 50.79, 9.88)
CIE-LCH	lch(63.70, 51.74, 11.01°)
OKLab	oklab(70.68% 0.1541 0.0259)
OKLCH	oklch(70.68% 0.156 9.5)
XYZ	xyz(46.6156, 32.4289, 28.2256)
Luminance	0.3242 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#F0728B #72F0D7

analogous

#F072CA #F0728B #F09872

triadic

#F0728B #8BF072 #728BF0

tetradic

#F0728B #CAF072 #72F0D7 #9872F0

square

#F0728B #CAF072 #72F0D7 #9872F0

split-complementary

#F0728B #72F098 #72CAF0

monochromatic

#D1163B #EA3B5D #F0728B #F6A9B9 #FCE1E6

Accessibility & contrast

On white

2.81

#F0728B on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.48

#F0728B on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #F0728B

7.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##F0728B	#FFFFFF	#000000	##000000
##F0728B	1.00	2.81	7.48	7.48
#FFFFFF	2.81	1.00	21.00	21.00
#000000	7.48	21.00	1.00	1.00
##000000	7.48	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#8B8B8B

Deuteranopia (green-blind)

#ABA488

Tritanopia (blue-blind)

#FF647B

Achromatopsia (no color)

#9A9A9A

Design tokens & code

CSS

--color: #f0728b;
/* rgb */ color: rgb(240, 114, 139);
/* oklch */ color: oklch(70.7% 0.156 9.5);

Tailwind

colors: {
  custom: {
    50: '#f99eac',
    500: '#f0728b',
    950: '#000000',
  },
}

SCSS

$custom: #f0728b;
$custom-light: #f99eac;
$custom-dark: #000000;

JSON

{
  "hex": "#f0728b",
  "rgb": {
    "r": 240,
    "g": 114,
    "b": 139
  },
  "hsl": {
    "h": 348.095,
    "s": 80.769,
    "l": 69.412
  },
  "oklch": {
    "l": 0.7068,
    "c": 0.15627,
    "h": 9.5
  },
  "luminance": 0.32424
}

Semantic roles & 50–950 ramp

primary

#F0728B

secondary

#CDF1EA

accent

#DDB308

background

#FFFAFA

surface

#FFF3F4

border

#D7CDCE

text

#180F10

muted

#867F7F

Preview Lab

Preview with #F0728B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →