#EF7968#EF7968

#EF7968 is a light, vivid red. Relative luminance 0.330; OKLCH L 70.8% C 0.149 H 29.7°. Best body text is #000000 at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#EF7968
RGB	rgb(239, 121, 104)
HSL	hsl(8, 81%, 67%)
HSV	hsv(8, 56%, 94%)
CMYK	cmyk(0%, 49.4%, 56.5%, 6.3%)
CIE-LAB	lab(64.19, 43.89, 30.34)
CIE-LCH	lch(64.19, 53.35, 34.66°)
OKLab	oklab(70.79% 0.1291 0.0737)
OKLCH	oklch(70.79% 0.149 29.7)
XYZ	xyz(44.9362, 33.0300, 17.1030)
Luminance	0.3302 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#EF7968 #68DEEF

analogous

#EF689A #EF7968 #EFBD68

triadic

#EF7968 #68EF79 #7968EF

tetradic

#EF7968 #9AEF68 #68DEEF #BD68EF

square

#EF7968 #9AEF68 #68DEEF #BD68EF

split-complementary

#EF7968 #68EFBD #689AEF

monochromatic

#C72C15 #E94831 #EF7968 #F5AA9F #FBDBD7

Accessibility & contrast

On white

2.76

#EF7968 on #FFFFFF

AA ✗AA large ✗AAA ✗

On black

7.61

#EF7968 on #000000

AA ✓AA large ✓AAA ✓

Best text color

#000000 on #EF7968

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##EF7968	#FFFFFF	#000000	##000000
##EF7968	1.00	2.76	7.61	7.61
#FFFFFF	2.76	1.00	21.00	21.00
#000000	7.61	21.00	1.00	1.00
##000000	7.61	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#968C66

Deuteranopia (green-blind)

#B3A566

Tritanopia (blue-blind)

#FF6575

Achromatopsia (no color)

#9C9C9C

Design tokens & code

CSS

--color: #ef7968;
/* rgb */ color: rgb(239, 121, 104);
/* oklch */ color: oklch(70.8% 0.149 29.7);

Tailwind

colors: {
  custom: {
    50: '#f9a293',
    500: '#ef7968',
    950: '#000000',
  },
}

SCSS

$custom: #ef7968;
$custom-light: #f9a293;
$custom-dark: #000000;

JSON

{
  "hex": "#ef7968",
  "rgb": {
    "r": 239,
    "g": 121,
    "b": 104
  },
  "hsl": {
    "h": 7.556,
    "s": 80.838,
    "l": 67.255
  },
  "oklch": {
    "l": 0.70792,
    "c": 0.14866,
    "h": 29.7
  },
  "luminance": 0.33025
}

Semantic roles & 50–950 ramp

primary

#EF7968

secondary

#C4E9EF

accent

#C2DD08

background

#FFFAF9

surface

#FFF4F1

border

#D7CECB

text

#180F0D

muted

#867F7E

Preview Lab

Preview with #EF7968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →